摘要
商业模式创新是初创企业在高度竞争和不确定市场环境中实现可持续发展的关键驱动力。本研究以商业模式创新对初创企业成功的影响为核心，探讨其作用机制及影响路径。基于资源基础观与动态能力理论，本文选取中国新兴行业的200家初创企业为样本，采用结构方程模型分析商业模式创新的构成维度及其与企业绩效之间的关系。研究表明，价值主张创新、盈利模式创新和资源配置创新是商业模式创新的核心要素，且三者通过协同效应显著提升企业的财务绩效和市场竞争力。此外，外部环境动态性在这一过程中起到调节作用，表明适应性强的企业更能从商业模式创新中获益。本研究的创新点在于将商业模式创新细化为可操作的多维度框架，并揭示了其对企业成功的内在驱动机制。研究结果不仅丰富了商业模式创新的理论体系，还为初创企业提供了实践指导，强调在设计和优化商业模式时需注重系统性和动态适应能力，从而实现长期竞争优势。
关键词：商业模式创新；价值主张创新；盈利模式创新；资源配置创新；外部环境动态性
Abstract
Business model innovation is a key driver for startups to achieve sustainable development in highly competitive and uncertain market environments. This study focuses on the impact of business model innovation on startup success, exploring its underlying mechanisms and influence pathways. Grounded in the resource-based view and dynamic capabilities theory, this research selects 200 startups from emerging industries in China as samples, employing structural equation modeling to analyze the constitutive dimensions of business model innovation and its relationship with firm performance. The findings indicate that value proposition innovation, revenue model innovation, and resource allocation innovation are the core elements of business model innovation, and these three components significantly enhance financial performance and market competitiveness through synergistic effects. Furthermore, external environmental dynamism plays a moderating role in this process, suggesting that firms with stronger adaptability benefit more from business model innovation. The novelty of this study lies in refining business model innovation into an operational multi-dimensional fr amework and uncovering its intrinsic driving mechanisms for enterprise success. The results not only enrich the theoretical system of business model innovation but also provide practical guidance for startups, emphasizing the importance of systematicness and dynamic adaptability in designing and optimizing business models to achieve long-term competitive advantages.
Keywords：Business Model Innovation; Value Proposition Innovation; Profit Model Innovation; Resource Allocation Innovation; External Environmental Dynamism
目 录
摘要 I
Abstract II
一、绪论 1
(一) 商业模式创新与初创企业成功的研究背景 1
(二) 商业模式创新对初创企业成功的意义分析 1
(三) 国内外研究现状综述 1
二、商业模式创新的核心要素分析 2
(一) 商业模式创新的定义与构成要素 2
(二) 核心要素对初创企业成功的驱动作用 2
(三) 创新要素在不同行业中的表现形式 3
三、商业模式创新对初创企业成功的影响机制 4
(一) 商业模式创新提升市场竞争力的路径 4
(二) 商业模式创新对资源获取能力的影响 4
(三) 商业模式创新与财务绩效的关系 5
四、案例分析与实证研究 5
(一) 典型初创企业的商业模式创新实践 5
(二) 商业模式创新效果的定量分析 6
(三) 影响商业模式创新成功的关键因素 7
结 论 8
参考文献 9
