摘要
随着全球环境问题和社会责任意识的增强，企业社会责任（CSR）与可持续发展战略逐渐成为学术界和实践领域的研究热点。本研究旨在探讨企业在实施社会责任与可持续发展战略中的实际效果及其影响因素，通过构建理论框架并结合实证分析，为企业提供科学决策依据。研究采用问卷调查与案例分析相结合的方法，选取了120家不同行业背景的企业作为样本，深入分析其在环境保护、社会贡献及经济绩效方面的表现。结果表明，企业社会责任与可持续发展战略的实施显著提升了企业的综合竞争力，并在品牌价值提升、风险防控能力增强以及利益相关方关系改善等方面发挥了积极作用。此外，研究发现企业内部治理结构优化与外部政策支持是影响战略成效的关键变量。本研究的创新点在于将定性与定量方法有机结合，同时引入动态评估体系以更全面地衡量实施效果。这一研究不仅丰富了企业社会责任与可持续发展的理论内涵，还为相关政策制定者提供了实践参考，对推动企业实现经济效益与社会效益的双赢具有重要指导意义。
关键词：企业社会责任；可持续发展战略；综合竞争力；内部治理结构；外部政策支持
Abstract
With the growing awareness of global environmental issues and social responsibility, corporate social responsibility (CSR) and sustainable development strategies have gradually become research hotspots in both academic and practical fields. This study aims to explore the actual effectiveness and influencing factors of enterprises implementing CSR and sustainable development strategies, providing a scientific basis for decision-making through the construction of a theoretical fr amework combined with empirical analysis. The research adopts a methodology integrating questionnaire surveys and case studies, selecting 120 enterprises from diverse industry backgrounds as samples to analyze their performance in environmental protection, social contribution, and economic outcomes. The findings indicate that the implementation of CSR and sustainable development strategies significantly enhances the overall competitiveness of enterprises, playing a positive role in brand value enhancement, risk management capability improvement, and stakeholder relationship optimization. Additionally, the study reveals that the optimization of internal governance structures and external policy support are critical variables affecting strategic effectiveness. The innovation of this research lies in the organic combination of qualitative and quantitative methods, along with the introduction of a dynamic evaluation system to comprehensively measure implementation effects. This research not only enriches the theoretical connotations of CSR and sustainable development but also provides practical references for policymakers, offering significant guidance for promoting the dual benefits of economic and social advantages for enterprises.
Keywords：Corporate Social Responsibility; Sustainable Development Strategy; Comprehensive Competitiveness; Internal Governance Structure; External Policy Support
目 录
摘要 I
Abstract II
一、绪论 1
(一) 企业社会责任与可持续发展研究背景 1
(二) 研究意义与理论价值分析 1
(三) 国内外研究现状综述 1
(四) 本文研究方法与技术路线 2
二、企业社会责任的实施效果评估 2
(一) 社会责任对企业绩效的影响机制 2
(二) 实施效果的关键指标体系构建 3
(三) 案例分析 3
三、可持续发展战略的实施路径与成效 4
(一) 可持续发展战略的核心要素分析 4
(二) 实施路径对环境效益的贡献评估 5
(三) 经济效益与社会效益的协同效应 5
四、社会责任与可持续发展的融合效果研究 6
(一) 融合模式的理论框架构建 6
(二) 融合效果的实证分析方法 6
(三) 典型企业案例的融合效果评价 7
结 论 8
参考文献 9
