摘要
在全球经济不确定性加剧和市场竞争日益激烈的背景下，企业战略转型已成为应对环境变化、实现可持续发展的关键路径。然而，转型过程中伴随的风险因素复杂多变，可能对企业的长期发展产生深远影响。本研究旨在系统探讨企业战略转型过程中的风险管理机制，通过构建理论框架并结合实证分析，揭示风险识别、评估与控制的核心要素及其作用机理。研究采用混合方法设计，首先运用文献计量分析梳理现有研究成果，明确研究空白；其次，基于案例研究和问卷调查收集数据，从定性和定量两个维度深入剖析风险管理的实践模式。结果表明，企业在战略转型中面临的主要风险包括市场不确定性、技术变革压力以及组织文化冲突等，而有效的风险管理需要整合动态监测体系与跨部门协作机制。本研究的创新点在于提出了一种适用于不同行业情境的风险管理综合模型，并验证了其在提升企业转型成功率方面的实际效用。此外，研究还强调了数字化工具在风险管理中的重要作用，为未来相关领域的理论拓展与实践应用提供了重要参考。
关键词：企业战略转型；风险管理机制；市场不确定性；数字化工具；跨部门协作
Abstract
In the context of increasing global economic uncertainty and intensifying market competition, corporate strategic transformation has become a critical approach for addressing environmental changes and achieving sustainable development. However, the risk factors associated with the transformation process are complex and dynamic, potentially exerting profound impacts on long-term corporate development. This study aims to systematically investigate the risk management mechanisms during corporate strategic transformation. By constructing a theoretical fr amework and integrating empirical analysis, it reveals the core elements and underlying mechanisms of risk identification, assessment, and control. A mixed-methods design is adopted in this research. First, bibliometric analysis is utilized to review existing studies and identify research gaps. Second, data are collected through case studies and questionnaire surveys, enabling an in-depth examination of risk management practices from both qualitative and quantitative perspectives. The findings indicate that the primary risks encountered during strategic transformation include market uncertainty, technological change pressure, and organizational cultural conflicts. Effective risk management necessitates the integration of a dynamic monitoring system and inter-departmental collaboration mechanisms. The innovation of this study lies in proposing a comprehensive risk management model applicable across various industry contexts, which has been validated for its practical utility in enhancing the success rate of corporate transformations. Furthermore, the study highlights the significant role of digital tools in risk management, providing valuable insights for future theoretical advancements and practical applications in this domain.
Keywords：Enterprise Strategic Transformation; Risk Management Mechanism; Market Uncertainty; Digital Tools; Cross-departmental Collaboration
目 录
摘要 I
Abstract II
一、绪论 1
(一) 企业战略转型与风险管理的背景 1
(二) 研究现状与理论基础 1
(三) 研究方法与技术路线 2
二、战略转型中的风险识别 2
(一) 战略转型的核心风险类型 2
(二) 风险识别的关键因素分析 3
(三) 数据驱动的风险识别方法 3
三、战略转型中的风险评估 4
(一) 风险评估的理论框架 4
(二) 定量评估方法的应用 5
(三) 定性评估工具的选择 5
四、战略转型中的风险应对策略 6
(一) 风险应对的基本原则 6
(二) 风险控制的具体措施 6
(三) 风险管理的动态调整机制 7
结 论 8
参考文献 9
