摘要
随着数字媒体技术的迅猛发展，短视频作为一种新兴的数字媒体形式，已经在全球范围内流行开来。本文旨在探讨数字媒体技术在短视频领域的应用，并分析其带来的机遇与挑战。文章首先概述了数字媒体技术和短视频平台的现状，随后详细分析了视频拍摄、编辑、压缩、传输以及社交分享和互动等方面的技术进步对短视频内容创作和传播的影响。在此基础上，本文进一步讨论了内容创新压力、版权保护难题和用户体验提升等挑战，并针对这些挑战提出了有效运用数字媒体技术的策略，包括融入MG动画技术、增强现实(AR)体验和应用AI技术优化内容。最后，文章总结了数字媒体技术在短视频领域的重要性，并对其未来发展提出了展望。
关键词：数字媒体技术；短视频；内容创新
Abstract
With the rapid development of digital media technology, short video, as a new form of digital media, has become popular worldwide. This paper aims to discuss the application of digital media technology in the field of short video, and analyze the opportunities and challenges brought by it. The article first gives an overview of the current situation of digital media technology and short video platforms, and then analyzes in detail the impact of technological advances in video shooting, editing, compression, transmission, and social sharing and interaction on the creation and dissemination of short video content. On this basis, this paper further discusses the challenges of content innovation pressure, copyright protection problems and user experience improvement, and proposes strategies to effectively use digital media technology, including integrating MG animation technology, augmented reality (AR) experience and application of AI technology to optimize content. Finally, the article summarizes the importance of digital media technology in the field of short video, and puts forward some prospects for its future development.
Keywords：Digital media technology; short video; content innovation
目 录
摘要 I
Abstract II
一、引言 1
二、相关理论概述 2
（一）数字媒体技术概述 2
（二）短视频平台与技术现状 2
（三）数字媒体技术的特征 3
三、数字媒体技术在短视频中的应用分析 4
（一）视频拍摄和编辑 4
（二）视频压缩和传输 4
（三）社交分享和互动 5
四、数字媒体技术在短视频中的运用挑战 6
（一）内容创新压力 6
（二）版权保护难题 6
（三）用户体验的提升 6
五、数字媒体技术在短视频中的有效运用建议 8
（一）融入MG动画技术 8
（二）增强现实(AR)体验 8
（三）应用AI技术优化内容 9
结 论 11
参考文献 12
随着数字媒体技术的迅猛发展，短视频作为一种新兴的数字媒体形式，已经在全球范围内流行开来。本文旨在探讨数字媒体技术在短视频领域的应用，并分析其带来的机遇与挑战。文章首先概述了数字媒体技术和短视频平台的现状，随后详细分析了视频拍摄、编辑、压缩、传输以及社交分享和互动等方面的技术进步对短视频内容创作和传播的影响。在此基础上，本文进一步讨论了内容创新压力、版权保护难题和用户体验提升等挑战，并针对这些挑战提出了有效运用数字媒体技术的策略，包括融入MG动画技术、增强现实(AR)体验和应用AI技术优化内容。最后，文章总结了数字媒体技术在短视频领域的重要性，并对其未来发展提出了展望。
关键词：数字媒体技术；短视频；内容创新
Abstract
With the rapid development of digital media technology, short video, as a new form of digital media, has become popular worldwide. This paper aims to discuss the application of digital media technology in the field of short video, and analyze the opportunities and challenges brought by it. The article first gives an overview of the current situation of digital media technology and short video platforms, and then analyzes in detail the impact of technological advances in video shooting, editing, compression, transmission, and social sharing and interaction on the creation and dissemination of short video content. On this basis, this paper further discusses the challenges of content innovation pressure, copyright protection problems and user experience improvement, and proposes strategies to effectively use digital media technology, including integrating MG animation technology, augmented reality (AR) experience and application of AI technology to optimize content. Finally, the article summarizes the importance of digital media technology in the field of short video, and puts forward some prospects for its future development.
Keywords：Digital media technology; short video; content innovation
目 录
摘要 I
Abstract II
一、引言 1
二、相关理论概述 2
（一）数字媒体技术概述 2
（二）短视频平台与技术现状 2
（三）数字媒体技术的特征 3
三、数字媒体技术在短视频中的应用分析 4
（一）视频拍摄和编辑 4
（二）视频压缩和传输 4
（三）社交分享和互动 5
四、数字媒体技术在短视频中的运用挑战 6
（一）内容创新压力 6
（二）版权保护难题 6
（三）用户体验的提升 6
五、数字媒体技术在短视频中的有效运用建议 8
（一）融入MG动画技术 8
（二）增强现实(AR)体验 8
（三）应用AI技术优化内容 9
结 论 11
参考文献 12
