摘要
随着全球化和数字化进程的加速，小额跨境电子商务在我国迎来了前所未有的发展机遇。本文旨在深入探讨我国小额跨境电子商务模式的发展现状、面临的问题以及应对策略，以期为相关领域的研究和实践提供参考。本文通过文献综述和案例分析等方法，对小额跨境电子商务的定义、特点、主要模式及其驱动力进行了详细阐述，并构建了相应的理论框架。在此基础上，本文分析了我国小额跨境电子商务市场的规模与增长趋势、主要参与主体与竞争格局、政策法规环境与支持措施以及技术应用与创新实践等方面的现状。同时，本文也指出了我国小额跨境电子商务模式面临的国际贸易壁垒与合规问题、跨境物流与配送挑战、跨境支付与资金流转难题。针对这些问题，本文提出了加强政策沟通与国际合作、优化跨境物流与配送体系、创新跨境支付与资金流转机制等对策建议。这些对策旨在帮助我国小额跨境电子商务行业克服当前面临的挑战，实现更加健康、稳定和可持续的发展。本研究不仅丰富了小额跨境电子商务领域的理论体系，也为实践提供了有益的指导和借鉴。未来，随着技术的不断进步和政策的持续完善，我国小额跨境电子商务模式有望迎来更加广阔的发展前景。
关键词：小额跨境电子商务；发展潜力；可持续发展
Abstract
With the acceleration of globalization and digitalization process, small cross-border e-commerce has ushered in unprecedented development opportunities in China. This paper aims to deeply discuss the development status, problems and countermeasures of the small cross-border e-commerce model in China, in order to provide reference for the research and practice in related fields. Through literature review and case analysis, this paper elaborates on the definition, characteristics, main models and driving forces of small cross-border e-commerce, and builds the corresponding theoretical fr amework. On this basis, this paper analyzes the scale and growth trend of China's small cross-border e-commerce market, the main participants and competition pattern, policy and regulatory environment and supporting measures, as well as technology application and innovation practice. At the same time, this paper also points out the international trade barriers and compliance problems, cross-border logistics and distribution challenges, cross-border payment and capital flow problems faced by China's small cross-border e-commerce model. In response to these problems, this paper puts forward countermeasures and suggestions such as strengthening policy communication and international cooperation, optimizing cross-border logistics and distribution system, and innovating cross-border payment and capital flow mechanism. These measures aim to help China's small cross-border e-commerce industry overcome the current challenges and achieve a more healthy, stable and sustainable development. This study not only enriches the theoretical system in the field of small cross-border e-commerce, but also provides useful guidance and reference for practice. In the future, with the continuous progress of technology and the continuous improvement of policies, China's small cross-border e-commerce model is expected to usher in broader prospects for development.
Keywords： Small cross-border e-commerce; Development potential; Sustainable development
目 录
摘要 I
Abstract II
一、绪论 1
（一）研究背景及意义 1
（二）研究目的和内容 1
二、小额跨境电子商务模式的理论基础 2
（一）小额跨境电子商务的定义与特点 2
（二）小额跨境电子商务的主要模式 2
（三）小额跨境电子商务的驱动力分析 3
三、我国小额跨境电子商务模式的发展现状分析 4
（一）市场规模与增长趋势 4
（二）主要参与主体与竞争格局 4
（三）政策法规环境与支持措施 4
四、我国小额跨境电子商务模式面临的问题 6
（一）国际贸易壁垒与合规问题 6
（二）跨境物流与配送挑战 6
（三）跨境支付与资金流转难题 7
五、我国小额跨境电子商务模式发展的对策 8
（一）加强政策沟通与国际合作 8
（二）优化跨境物流与配送体系 8
（三）创新跨境支付与资金流转机制 9
结 论 10
参考文献 11
