摘 要
随着互联网技术的飞速发展，网络社交平台已成为人们日常交流的重要场所，极大地丰富了现代汉语的词汇系统。本文深入分析了网络社交平台如何促进汉语新词的产生与传播，包括新词的多样性与活跃性提升，并指出了新词规范性问题的存在。接着，文章将网络社交平台上的汉语新词细分为语义创新、语法结构创新和拼写与音译创新三大类型，通过具体实例详细阐述了各类新词的特点和形成机制。语义创新类新词通过借用、戏谑性创新、网络热词与语境新解等方式，丰富了汉语表达；语法结构创新类新词则通过词序调整、缩略语构造、功能词与句法创新等手段，展现了汉语语法的灵活性；而拼写与音译创新类新词则利用汉字简化、英文缩写融合、拼写谐音等技巧，创造出新颖独特的词汇形式。为深入了解新词的影响，文章还进行了热门新词案例分析，揭示了新词的传播路径与效果。最后，针对网络社交平台上汉语新词的规范性问题，提出了制定规范标准、加强教育引导、建立审查机制、促进媒体示范以及利用技术手段过滤与提示等综合性措施，以期促进网络语言健康有序发展。本文的研究成果对于理解网络语言现象、推动汉语规范化进程具有重要意义。
关键词：网络社交平台；汉语新词；语言创新
Research on Chinese neologisms on network social platforms
英文人名
Directive teacher:×××
Abstract：With the rapid development of Internet technology, the network social platform has become an important place for People's Daily communication, which has greatly enriched the vocabulary system of modern Chinese. This paper makes an in-depth analysis of how network social platforms promote the generation and dissemination of Chinese new words, including the diversity and activity of new words, and points out the existence of the standardization of new words. Then, the paper subdivides the Chinese neologisms on the network social platforms into three types: semantic innovation, grammatical structure innovation and spelling and transliteration innovation, and elaborates the characteristics and formation mechanism of each new word through concrete examples. New words for semantic innovation enrich the ex pression of Chinese words by borrowing, innovative playfulness, Internet hot words and new interpretation of contexts, etc. New words in the category of grammatical structure innovation demonstrate the flexibility of Chinese grammar by means of word order adjustment, abbreviation construction, function words and syntax innovation. The new words of spelling and transliteration make use of the skills of simplifying Chinese characters, merging English abbreviations, and harmonizing spelling to create new and unique vocabulary forms. In order to deeply understand the influence of new words, the article also carries out case analysis of popular new words, and reveals the spread path and effect of new words. Finally, aiming at the standardization of Chinese new words on online social platforms, comprehensive measures such as formulating norms and standards, strengthening education and guidance, establishing review mechanisms, promoting media demonstration, and using technical means to filter and prompt are proposed to promote the healthy and orderly development of online language. The research results of this paper are of great significance for understanding the phenomenon of network language and promoting the process of Chinese standardization.
Key words: Network social platform; Chinese new words; Language innovation
目 录
一、引言 1
二、网络社交平台与汉语新词概述 1
（一）网络社交平台的兴起与发展 1
（二）汉语新词的特征 1
（三）网络社交平台对汉语新词的影响 2
三、网络社交平台汉语新词的类型分析 3
（一）语义创新类新词 3
（二）语法结构创新类新词 4
（三）拼写与音译创新类新词 5
四、案例分析 5
（一）热门新词案例分析 5
（二）新词传播路径与效果 6
五、规范网络社交平台上汉语新词的措施 6
（一）制定网络语言规范与标准 6
（二）加强教育引导与公众认知 7
（三）建立新词审查与管理机制 7
（四）促进媒体的规范使用示范作用 7
结论 8
参考文献 8
致谢 8
