摘 要
本文通过文献资料法和案例分析法，研究了移动互联网时代下的电商平台运营管理，并探讨了优化电商平台运营管理的策略以及其对企业的实际应用意义和启迪。首先介绍了电商平台的概念和发展趋势，分析了移动互联网带来的挑战和机遇。其次，深入探讨了电商平台运营管理的相关概念和理论，并分析了电商平台运营管理的现状。最后，提出了优化电商平台运营管理的策略，包括提升产品质量管理、增强市场营销策略的效果和优化物流配送管理。这些策略能够更加有效地提升电商平台的运营管理质量和效率，推动企业的良性发展。总的来说，电商平台运营管理对企业发展至关重要，是企业在移动互联网时代中获取竞争优势和实现可持续发展的重要手段。
关键词：移动互联网、电商平台、运营管理
Abstract
This paper studies the operation and management of e-commerce platform in the era of mobile Internet through the method of literature and case analysis, and discusses the strategy of optimizing the operation and management of e-commerce platform as well as its practical application significance and enlightenment to enterprises. Firstly, the concept and development trend of e-commerce platform are introduced, and the challenges and opportunities brought by mobile Internet are analyzed. Secondly, it deeply discusses the relevant concepts and theories of the operation management of the e-commerce platform, and analyzes the current situation of the operation management of the e-commerce platform. Finally, it puts forward some strategies to optimize the operation and management of e-commerce platform, including improving product quality management, enhancing the effect of marketing strategy and optimizing logistics distribution management. These strategies can more effectively improve the quality and efficiency of the operation and management of e-commerce platforms and promote the sound development of enterprises. In general, the operation and management of e-commerce platform is crucial to the development of enterprises and an important means for enterprises to obtain competitive advantages and achieve sustainable development in the era of mobile Internet.
Keyword:Mobile Internet, e-commerce platform, operation management
目录
摘 要 1
Abstract 1
1. 引言 2
1.1选题的背景和意义 2
1.2调查的目标和内容 2
1.3调查方法和资料来源 3
2.相关的概念和理论依据 3
2.1电子商务平台的概念和类型 3
2.2电子商务平台在移动互联时代的发展动向 4
2.3电子商务平台运作与管理的理念和原理 4
3.电子商务平台的运作与管理状况与影响因素 4
3.1电子商务平台的运作与经营状况 5
3.2影响电子商务平台运作的主要因素 5
4.网络购物平台运作与管理的优化对策 6
4.1 提高企业质量管理水平的对策 6
4.2 加强营销战略的作用 6
4.3 物流与分销管理的优化对策 6
5.结论 7
参考文献 9
