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范文独享
售后即删
个人专属
避免雷同
移动广告营销的策略与实践
摘要
手机广告作为一种新兴的电子产品，在移动终端上传播广告信息，是一种有效的手段。通过新的平台、新的渠道，移动广告可以以较低的成本获得更高的曝光与转换率，成为数字营销的一个重要策略。移动广告的种类主要有：移动应用内广告、移动搜索广告、社会媒体广告等。在手机市场推广过程中，通过监控和调整广告效果，使广告商能够适时地调整自己的广告战略，提高广告的效果。
关键词：手机广告市场，广告类型，广告效果监控
Abstract
Mobile ad marketing is a necessary component of digital marketing. It can attract and reach the target audience by sending ads to mobile devices. Mobile advertising is a key strategy for digital marketing because it is able to achieve advertising exposure and transfer at low cost on new platforms and channels. Mobile ads include in-app ads, mobile search ads, social media ads, etc., which can reach the target audience with precise targeting, rational advertising strategies, and creative advertising. The monitoring and adjustment of the advertisement effect is also an important part of the mobile marketing, which can help the advertisers to adjust the advertising strategy and increase the effectiveness of the advertisement.
Key words: Mobile advertisement marketing, advertisement type, advertisement effect monitoring
目录
摘要 1
Abstract 1
引言 2
1手机广告市场研究综述 2
1.1手机广告概念及特征 2
1.2手机广告影响评价指标体系 3
1.3 手机广告类别 3
2手机广告的市场推广 4
2.1对目标读者进行分析与确定 4
2.2广告的设计与创作 4
2.3广告的传播途径与传播时机 5
2.4 监控与调节广告效应 5
3手机广告市场的实际应用 5
3.1手机应用植入式广告的实例 5
3.2手机搜索的实际应用 6
结论 6
参考文献
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