摘 要
本文研究了数字媒体技术在广告设计中的应用，并探讨了其对广告精准度和效率的提高以及对广告行业的新挑战。通过在线广告平台和社交媒体平台数据的收集和分析，数字媒体技术可以更好地了解目标受众的需求和兴趣，从而优化广告的设计和投放，提高反馈率；数字媒体技术的应用还可以提高广告活动的开展效率和设计创新，为广告公司和品牌/企业提供数据支持和指导。但随着技术的不断发展，数字媒体技术的应用需要更高的技术和人才要求，同时也需要加强对数字媒体技术的研究和应用，不断创新和拓展数字媒体技术的应用范围。本文的研究对于中国广告行业的发展具有重要意义。
关键词：数字媒体 广告设计 数据支持 技术发展
Abstract
This paper examines the application of digital media technology to advertising design and explores its improvements in advertising accuracy and efficiency and new challenges to the advertising industry. Through the collection and analysis of data from online advertising platforms and social media platforms, digital media technologies can better understand the needs and interests of target audiences, thereby optimizing the design and delivery of advertisements and improving the response rate; The application of digital media technology can also improve the efficiency and design innovation of advertising campaigns, and provide data support and guidance for advertising agencies and brands/enterprises. However, with the continuous development of technology, the application of digital media technology requires higher technical and talent requirements, and it is also necessary to strengthen the research and application of digital media technology, and constantly innovate and expand the scope of application of digital media technology. The research of this paper is of great significance to the development of China's advertising industry.
Key words:Digital media; Advertising design; Data support; Technological development
目 录
摘 要 I
Abstract II
一、绪论 1
（一）选题背景及意义 1
（二）研究目的和方法 1
（三）国内外研究现状 2
二、相关理论阐述 3
（一）数字媒体技术的概念 3
（二）广告设计的基本原理和要素 3
三、数字媒体技术在广告设计中的优势 5
（一）精准度高 5
（二）提高广告的开展效率 5
（三）提供海量的数据支持 6
（四）创新效果好 7
四、数字媒体技术在广告设计中的具体应用 8
（一）社交媒体广告 8
（二）虚拟现实（VR）和增强现实（AR） 8
（三）数据分析和人工智能（AI） 9
五、结论 10
参考文献 11
致 谢 12
