摘 要
随着文化创意产业的蓬勃发展，文创产品逐渐成为传播文化价值的重要载体。然而，传统文创产品在情感层面与消费者互动不足，难以形成深度的情感共鸣。本研究旨在探讨情感化设计在文创产品中的应用效果及其优化路径，通过文献综述、案例分析和用户调研相结合的方法，深入剖析情感化设计元素如何融入文创产品的开发过程。研究发现，将情感化设计理念应用于文创产品能够显著提升用户体验，增强产品的文化认同感和市场竞争力。通过对典型文创案例的实证分析表明，成功的情感化设计不仅需要关注产品的功能性，更应注重挖掘文化内涵，建立情感连接。本研究创新性地提出了“三层次情感设计模型”，即基础功能层、文化意象层和情感体验层，为文创产品设计提供了系统化的理论框架。该模型强调从用户需求出发，结合地域文化特色，构建具有独特情感价值的产品体系，从而实现文化传承与商业价值的有机统一。研究结果表明，基于情感化设计的文创产品能够有效激发消费者的购买欲望，提升品牌忠诚度，为文创产业创新发展提供了新的思路和方法。
关键词：情感化设计 文创产品 文化认同感
Abstract
With the vigorous development of the cultural and creative industries, cultural and creative products have gradually become important carriers for disseminating cultural values. However, traditional cultural and creative products lack sufficient emotional interaction with consumers on an emotional level, making it difficult to form deep emotional resonance. This study aims to explore the application effects and optimization paths of emotional design in cultural and creative products. By integrating literature review, case analysis, and user research, this study delves into how elements of emotional design can be incorporated into the development process of cultural and creative products. The findings indicate that applying the concept of emotional design to cultural and creative products can significantly enhance user experience, strengthen cultural identity, and boost market competitiveness. Empirical analysis of typical cultural and creative cases shows that successful emotional design not only focuses on product functionality but also emphasizes exploring cultural connotations and establishing emotional connections. Innovatively, this study proposes a “three-level emotional design model,” namely the basic function level, cultural imagery level, and emotional experience level, providing a systematic theoretical fr amework for the design of cultural and creative products. This model stresses starting from user needs, combining regional cultural characteristics, and constructing a product system with unique emotional value, thereby achieving an organic unity of cultural inheritance and commercial value. The results show that cultural and creative products based on emotional design can effectively stimulate consumer purchasing desire and enhance brand loyalty, offering new ideas and methods for the innovative development of the cultural and creative industries.
Keyword:Emotional Design Cultural Creative Products Cultural Identity
目 录
引言 1
1情感化设计理论基础 1
1.1情感化设计概念解析 1
1.2情感化设计的层次划分 2
1.3文创产品的情感需求 2
2文创产品的情感要素分析 3
2.1视觉情感要素构建 3
2.2触觉情感要素应用 3
2.3使用体验的情感塑造 4
3情感化设计的应用策略 4
3.1文化内涵的融入方式 4
3.2用户情感共鸣的建立 5
3.3创新设计思维的应用 5
4情感化设计的实践案例 6
4.1成功案例分析总结 6
4.2设计流程中的情感考量 6
4.3情感化设计的效果评估 7
结论 7
参考文献 9
致谢 10
随着文化创意产业的蓬勃发展，文创产品逐渐成为传播文化价值的重要载体。然而，传统文创产品在情感层面与消费者互动不足，难以形成深度的情感共鸣。本研究旨在探讨情感化设计在文创产品中的应用效果及其优化路径，通过文献综述、案例分析和用户调研相结合的方法，深入剖析情感化设计元素如何融入文创产品的开发过程。研究发现，将情感化设计理念应用于文创产品能够显著提升用户体验，增强产品的文化认同感和市场竞争力。通过对典型文创案例的实证分析表明，成功的情感化设计不仅需要关注产品的功能性，更应注重挖掘文化内涵，建立情感连接。本研究创新性地提出了“三层次情感设计模型”，即基础功能层、文化意象层和情感体验层，为文创产品设计提供了系统化的理论框架。该模型强调从用户需求出发，结合地域文化特色，构建具有独特情感价值的产品体系，从而实现文化传承与商业价值的有机统一。研究结果表明，基于情感化设计的文创产品能够有效激发消费者的购买欲望，提升品牌忠诚度，为文创产业创新发展提供了新的思路和方法。
关键词：情感化设计 文创产品 文化认同感
Abstract
With the vigorous development of the cultural and creative industries, cultural and creative products have gradually become important carriers for disseminating cultural values. However, traditional cultural and creative products lack sufficient emotional interaction with consumers on an emotional level, making it difficult to form deep emotional resonance. This study aims to explore the application effects and optimization paths of emotional design in cultural and creative products. By integrating literature review, case analysis, and user research, this study delves into how elements of emotional design can be incorporated into the development process of cultural and creative products. The findings indicate that applying the concept of emotional design to cultural and creative products can significantly enhance user experience, strengthen cultural identity, and boost market competitiveness. Empirical analysis of typical cultural and creative cases shows that successful emotional design not only focuses on product functionality but also emphasizes exploring cultural connotations and establishing emotional connections. Innovatively, this study proposes a “three-level emotional design model,” namely the basic function level, cultural imagery level, and emotional experience level, providing a systematic theoretical fr amework for the design of cultural and creative products. This model stresses starting from user needs, combining regional cultural characteristics, and constructing a product system with unique emotional value, thereby achieving an organic unity of cultural inheritance and commercial value. The results show that cultural and creative products based on emotional design can effectively stimulate consumer purchasing desire and enhance brand loyalty, offering new ideas and methods for the innovative development of the cultural and creative industries.
Keyword:Emotional Design Cultural Creative Products Cultural Identity
目 录
引言 1
1情感化设计理论基础 1
1.1情感化设计概念解析 1
1.2情感化设计的层次划分 2
1.3文创产品的情感需求 2
2文创产品的情感要素分析 3
2.1视觉情感要素构建 3
2.2触觉情感要素应用 3
2.3使用体验的情感塑造 4
3情感化设计的应用策略 4
3.1文化内涵的融入方式 4
3.2用户情感共鸣的建立 5
3.3创新设计思维的应用 5
4情感化设计的实践案例 6
4.1成功案例分析总结 6
4.2设计流程中的情感考量 6
4.3情感化设计的效果评估 7
结论 7
参考文献 9
致谢 10
