摘 要
随着信息技术的迅猛发展，数字化转型已成为企业提升竞争力的重要战略手段，其对企业运营模式、资源配置效率及市场适应能力的影响日益显著。本研究旨在探讨数字化转型如何重塑企业竞争力，并通过实证分析揭示其内在机制与关键驱动因素。研究采用问卷调查与案例分析相结合的方法，选取多个行业中的代表性企业作为样本，运用结构方程模型对数据进行深入分析。结果表明，数字化转型能够显著提升企业的创新能力和运营效率，同时增强其市场响应速度和客户满意度。此外，研究发现组织文化与技术能力是数字化转型成功的关键影响因素，二者共同作用于企业竞争力的提升过程。本研究的创新点在于将数字化转型视为一个多维度动态过程，不仅关注技术层面的变革，还深入考察了组织管理与文化适应性在其中的作用。研究为企业提供了明确的战略指导，即通过优化资源配置和技术升级，结合文化建设，可以更有效地实现数字化转型目标，从而在竞争激烈的市场环境中获得可持续竞争优势。这一结论为理论研究和实践应用均提供了重要参考价值。
关键词：数字化转型；企业竞争力；组织文化；技术能力；结构方程模型
Abstract
With the rapid development of information technology, digital transformation has become a critical strategic approach for enterprises to enhance their competitiveness, significantly impacting operational models, resource allocation efficiency, and market adaptability. This study investigates how digital transformation reshapes enterprise competitiveness and reveals its underlying mechanisms and key driving factors through empirical analysis. By combining questionnaire surveys with case studies, the research selects representative firms across multiple industries as samples and employs structural equation modeling for in-depth data analysis. The findings indicate that digital transformation substantially improves corporate innovation capabilities and operational efficiency while enhancing market responsiveness and customer satisfaction. Moreover, the study identifies organizational culture and technical capability as pivotal influencing factors for successful digital transformation, both of which jointly contribute to the enhancement of enterprise competitiveness. A key innovation of this research lies in conceptualizing digital transformation as a multidimensional dynamic process, focusing not only on technological changes but also on the role of organizational management and cultural adaptability. The study provides clear strategic guidance for enterprises, suggesting that optimizing resource allocation and upgrading technology in conjunction with cultural development can more effectively achieve digital transformation goals, thereby securing sustainable competitive advantages in highly competitive market environments. This conclusion offers significant reference value for both theoretical research and practical application.
Keywords: Digital Transformation；Enterprise Competitiveness；Organizational Culture；Technical Capability；Structural Equation Model
目 录
摘 要 I
Abstract II
一、绪论 1
（一）数字化转型的研究背景与意义 1
（二）企业竞争力相关研究现状分析 1
（三）研究方法与技术路线设计 1
二、数字化转型对企业竞争力的理论基础 2
（一）数字化转型的核心概念解析 2
（二）企业竞争力的构成要素分析 2
（三）数字化转型与企业竞争力的关系框架 3
三、数字化转型对竞争优势的具体影响 3
（一）提升运营效率的作用机制 4
（二）创新能力的增强路径分析 4
（三）市场响应速度的优化效果 5
四、数字化转型实施中的挑战与对策 5
（一）技术应用障碍及其应对策略 5
（二）组织变革阻力的解决方法 6
（三）数据安全风险的防控措施 6
结 论 7
致 谢 8
参考文献 9
