摘要
绿色金融债券作为推动可持续发展的重要工具，近年来在全球范围内受到广泛关注。本研究以绿色金融债券的发行与市场推广为核心，探讨其在促进环境友好型投资中的作用与挑战。研究基于国内外相关文献和实证数据，采用定性与定量相结合的方法，分析绿色金融债券的发行机制、定价策略及市场接受度，并通过案例研究评估其推广效果。结果表明，绿色金融债券的发行能够有效引导社会资本流向环保领域，但其市场推广仍面临标准化不足、信息披露不充分以及投资者认知有限等问题。本研究创新性地提出了一套针对绿色金融债券的综合评价体系，结合政策建议与市场实践，为优化发行流程和提升市场参与度提供了理论支持。主要贡献在于明确了绿色金融债券在可持续金融体系中的定位，并为相关政策制定和市场参与者决策提供了科学依据，从而助力绿色经济转型与发展。
关键词：绿色金融债券；可持续发展；发行机制；市场推广；综合评价体系
Abstract
Green financial bonds, as a critical instrument for promoting sustainable development, have garnered significant attention globally in recent years. This study focuses on the issuance and market promotion of green financial bonds, exploring their roles and challenges in facilitating environmentally friendly investments. Based on relevant domestic and international literature and empirical data, a combination of qualitative and quantitative methods is employed to analyze the issuance mechanisms, pricing strategies, and market acceptance of green financial bonds, with case studies further evaluating their promotional effectiveness. The findings indicate that the issuance of green financial bonds can effectively channel social capital towards environmental protection sectors; however, their market promotion continues to encounter issues such as insufficient standardization, inadequate information disclosure, and limited investor awareness. Innovatively, this research proposes a comprehensive evaluation system tailored for green financial bonds, integrating policy recommendations and market practices to provide theoretical support for optimizing issuance procedures and enhancing market participation. The primary contribution lies in clarifying the positioning of green financial bonds within a sustainable financial system and offering scientific evidence for relevant policy formulation and decision-making by market participants, thereby contributing to the transition and development of a green economy.
Keywords：Green Financial Bonds; Sustainable Development; Issuance Mechanism; Market Promotion; Comprehensive Evaluation System
目 录
摘要 I
Abstract II
一、绪论 1
(一) 绿色金融债券研究背景与意义 1
(二) 国内外研究现状分析 1
(三) 本文研究方法与创新点 2
二、绿色金融债券发行机制分析 2
(一) 绿色金融债券的定义与特征 2
(二) 发行主体与资金用途规范 3
(三) 发行流程与政策支持体系 3
三、绿色金融债券市场推广策略 4
(一) 投资者需求与市场偏好分析 4
(二) 市场推广中的信息披露要求 4
(三) 推广渠道与品牌建设策略 5
四、绿色金融债券发展挑战与对策研究 5
(一) 当前发展面临的障碍分析 6
(二) 政策优化与制度完善建议 6
(三) 提升市场流动性的具体措施 7
结 论 8
参考文献 9
