摘要
插画作为视觉传达的重要组成部分，在信息传递与情感表达中扮演着不可替代的角色。本研究基于当代视觉文化的发展背景，探讨插画在叙事功能与审美价值方面的独特作用及其对受众认知和情感体验的影响。研究旨在揭示插画如何通过图像语言构建叙事逻辑，并分析其在不同媒介中的应用特点。采用定性与定量相结合的研究方法，通过对经典插画案例的文本分析、受众调查以及创作者访谈，系统梳理了插画在叙事结构、符号意义及美学表达上的多重维度。研究发现，插画不仅能够以直观的方式呈现复杂的信息，还能通过独特的艺术风格激发观者的联想与共鸣。此外，插画在数字化时代展现出更强的适应性和创新潜力，为视觉传达提供了更多元的表现形式。本研究的创新点在于首次将插画的叙事功能与审美价值置于统一框架下进行考察，并提出了“情感叙事”的概念，强调插画在信息传播中的情感引导作用。这一研究成果为插画设计实践提供了理论支持，同时为视觉传达领域的进一步研究奠定了基础。
关键词：插画；叙事功能；审美价值；情感叙事；视觉传达
Abstract
Illustration, as a crucial component of visual communication, plays an irreplaceable role in information transmission and emotional ex pression. This study, grounded in the developmental context of contemporary visual culture, investigates the unique functions of illustration in narrative construction and aesthetic value, along with its impact on audience cognition and emotional experience. It aims to reveal how illustrations construct narrative logic through visual language and analyzes their application characteristics across various media. By employing a mixed-methods approach that combines qualitative and quantitative research, this study systematically examines the multiple dimensions of illustration in narrative structure, symbolic meaning, and aesthetic ex pression through textual analysis of classic illustration cases, audience surveys, and interviews with creators. The findings indicate that illustrations can present complex information in an intuitive manner while stimulating viewers' associations and emotional resonance through distinctive artistic styles. Moreover, in the digital age, illustrations demonstrate enhanced adaptability and innovative potential, offering more diverse forms of visual communication. A key innovation of this study lies in its examination of both the narrative function and aesthetic value of illustrations within a unified fr amework, introducing the concept of "emotional narration" to emphasize the role of illustrations in guiding emotional responses during information dissemination. This research not only provides theoretical support for illustration design practices but also lays a foundation for further studies in the field of visual communication.
Keywords：Illustration; Narrative Function; Aesthetic Value; Emotional Narrative; Visual Communication
目 录
摘要 I
Abstract II
引言 1
一、插画的叙事功能解析 1
(一) 叙事功能的基本概念 1
(二) 插画中的故事性表达 2
(三) 叙事功能在视觉传达中的作用 2
二、插画的审美价值探讨 3
(一) 审美价值的核心内涵 3
(二) 插画的艺术表现形式 3
(三) 审美价值对受众的影响 4
三、叙事功能与审美价值的交互关系 4
(一) 叙事功能对审美价值的促进作用 5
(二) 审美价值对叙事功能的支撑作用 5
(三) 两者在视觉传达中的协同效应 6
四、插画在当代视觉传达中的应用与发展 6
(一) 当代插画的应用领域分析 6
(二) 叙事功能在现代设计中的体现 7
(三) 审美价值在数字化时代的演变 7
结 论 9
参考文献 10
