摘要
随着数字化技术的快速发展，信息传达的设计方式逐渐多样化，其中扁平化设计与立体化设计作为两种主流视觉风格，在用户体验和信息传递效率方面展现出不同的特点本研究以信息传达效果为核心，探讨扁平化设计与立体化设计在认知效率、用户偏好及情感体验方面的差异通过问卷调查、眼动实验和用户访谈相结合的多维度研究方法，选取不同年龄层与职业背景的参与者，分析其对两种设计风格的信息获取速度、记忆准确度以及主观满意度的研究结果表明，扁平化设计在简洁性与快速信息传递方面具有显著优势，尤其适合年轻用户群体和需要高效处理信息的场景；而立体化设计则凭借其空间感与层次感，在复杂信息结构的呈现中更具优势，并能有效提升用户的沉浸感与情感共鸣本研究创新性地结合定量与定性分析，揭示了两种设计风格在不同任务需求下的适用性，为设计师在实际项目中的选择提供了理论依据和实践指导同时，研究还提出了基于用户特征与任务类型的混合设计策略，进一步优化了信息传达的效果
关键词：扁平化设计；立体化设计；信息传达效果；用户偏好；认知效率
Abstract
With the rapid development of digital technology, the methods of information delivery have become increasingly diversified. Among these, flat design and three-dimensional design stand out as two dominant visual styles, each exhibiting distinct characteristics in terms of user experience and the efficiency of information transmission. This study focuses on the effectiveness of information delivery, investigating the differences between flat and three-dimensional design in cognitive efficiency, user preference, and emotional experience. By employing a multidimensional research approach that combines questionnaire surveys, eye-tracking experiments, and user interviews, participants from various age groups and professional backgrounds were selected to analyze their speed of information acquisition, memory accuracy, and subjective satisfaction regarding the two design styles. The results indicate that flat design demonstrates significant advantages in simplicity and rapid information transmission, particularly appealing to younger user groups and scenarios requiring efficient information processing. In contrast, three-dimensional design, with its spatial and hierarchical qualities, is more effective in presenting complex information structures and enhancing users' immersion and emotional resonance. Innovatively integrating both quantitative and qualitative analyses, this study reveals the applicability of the two design styles under different task requirements, providing theoretical foundations and practical guidance for designers in real-world projects. Additionally, the study proposes a hybrid design strategy based on user characteristics and task types, further optimizing the effectiveness of information delivery.
Keywords：Flattened Design; Stereoscopic Design; Information Conveyance Effect; User Preference; Cognitive Efficiency
目 录
摘要 I
Abstract II
一、绪论 1
(一) 研究背景与意义 1
(二) 国内外研究现状分析 1
(三) 研究方法与技术路线 2
二、扁平化与立体化设计的基本理论对比 2
(一) 设计理念的差异性分析 2
(二) 视觉元素的构成特点比较 3
(三) 用户体验的核心要素探讨 3
三、信息传达效果的影响因素分析 4
(一) 注意力引导机制的对比 4
(二) 信息识别效率的实验研究 5
(三) 情感共鸣与记忆留存的差异 5
四、实际应用场景中的效果评估 6
(一) 数字界面设计中的表现对比 6
(二) 印刷媒体中的信息传递效率 6
(三) 跨媒介适应性的综合分析 7
结 论 8
参考文献 9
