摘 要：在全球经济一体化和可持续发展理念不断深化的背景下，企业财务战略与企业社会责任（CSR）之间的关系日益受到关注。本研究旨在探讨两者协同发展的内在机制及其对企业绩效的影响，通过构建理论框架并运用实证分析方法，选取2015年至2022年间中国A股上市公司的面板数据进行研究。研究采用固定效应模型和中介效应检验，发现企业财务战略的优化能够显著促进社会责任的履行，而积极履行社会责任反过来也提升了企业的财务表现，二者呈现出良性互动关系。此外，创新性地引入环境不确定性和行业差异作为调节变量，揭示其对协同效应的异质性影响。研究表明，企业在制定财务战略时应将社会责任纳入核心考量，以实现经济效益与社会价值的双赢。本研究不仅丰富了财务战略与社会责任协同作用的理论体系，还为企业实践提供了具体指导，具有重要的学术价值和现实意义。
关键词：企业财务战略；企业社会责任；协同效应
Abstract：In the context of global economic integration and the deepening of sustainable development concepts, the relationship between corporate financial strategy and corporate social responsibility (CSR) has increasingly drawn attention. This study aims to explore the intrinsic mechanism of their co-development and its impact on corporate performance by constructing a theoretical fr amework and employing empirical analysis methods. Panel data from Chinese A-share listed companies between 2015 and 2022 were selected for analysis. Using fixed-effects models and mediation effect tests, the study reveals that the optimization of corporate financial strategies significantly enhances the fulfillment of social responsibilities, while proactive CSR engagement, in turn, improves financial performance, indicating a virtuous interactive relationship between the two. Additionally, environmental uncertainty and industry differences were innovatively introduced as moderating variables to uncover their heterogeneous impacts on the synergistic effects. The findings suggest that corporations should integrate social responsibility into their core financial strategies to achieve a win-win outcome between economic benefits and social value. This research not only enriches the theoretical system regarding the synergy between financial strategy and social responsibility but also provides specific guidance for corporate practices, thereby holding significant academic and practical implications.
Keywords: Enterprise Financial Strategy；Corporate Social Responsibility；Synergy Effect
目 录
引言 1
一、企业财务战略与社会责任的理论基础 1
(一)财务战略的基本概念与框架 1
(二)企业社会责任的核心内涵 2
(三)理论基础的关联性分析 2
二、财务战略对社会责任的影响机制 3
(一)资本结构与社会责任的关系 3
(二)投资决策对社会责任的影响 3
(三)风险管理与社会责任的协同作用 4
三、社会责任对企业财务绩效的反哺效应 4
(一)社会责任提升品牌价值的路径 4
(二)社会责任对成本控制的作用 5
(三)社会责任促进长期财务可持续性 5
四、财务战略与社会责任的协同发展路径 6
(一)战略规划中的协同设计 6
(二)绩效评估体系的整合优化 6
(三)实施保障机制的构建 7
结论 7
参考文献 8
致谢 8
关键词：企业财务战略；企业社会责任；协同效应
Abstract：In the context of global economic integration and the deepening of sustainable development concepts, the relationship between corporate financial strategy and corporate social responsibility (CSR) has increasingly drawn attention. This study aims to explore the intrinsic mechanism of their co-development and its impact on corporate performance by constructing a theoretical fr amework and employing empirical analysis methods. Panel data from Chinese A-share listed companies between 2015 and 2022 were selected for analysis. Using fixed-effects models and mediation effect tests, the study reveals that the optimization of corporate financial strategies significantly enhances the fulfillment of social responsibilities, while proactive CSR engagement, in turn, improves financial performance, indicating a virtuous interactive relationship between the two. Additionally, environmental uncertainty and industry differences were innovatively introduced as moderating variables to uncover their heterogeneous impacts on the synergistic effects. The findings suggest that corporations should integrate social responsibility into their core financial strategies to achieve a win-win outcome between economic benefits and social value. This research not only enriches the theoretical system regarding the synergy between financial strategy and social responsibility but also provides specific guidance for corporate practices, thereby holding significant academic and practical implications.
Keywords: Enterprise Financial Strategy；Corporate Social Responsibility；Synergy Effect
目 录
引言 1
一、企业财务战略与社会责任的理论基础 1
(一)财务战略的基本概念与框架 1
(二)企业社会责任的核心内涵 2
(三)理论基础的关联性分析 2
二、财务战略对社会责任的影响机制 3
(一)资本结构与社会责任的关系 3
(二)投资决策对社会责任的影响 3
(三)风险管理与社会责任的协同作用 4
三、社会责任对企业财务绩效的反哺效应 4
(一)社会责任提升品牌价值的路径 4
(二)社会责任对成本控制的作用 5
(三)社会责任促进长期财务可持续性 5
四、财务战略与社会责任的协同发展路径 6
(一)战略规划中的协同设计 6
(二)绩效评估体系的整合优化 6
(三)实施保障机制的构建 7
结论 7
参考文献 8
致谢 8
