摘 要
在当今竞争激烈的商业环境中，企业如何通过有效的营运资金管理来创造和提升价值，已成为财务管理领域的重要议题。首先，本文在绪论部分阐述了研究的背景和意义，回顾了国内外相关研究的现状，并明确了研究的目的。接着，在相关理论与概念界定部分，对营运资金管理的定义、目标与原则进行了阐述，并介绍了企业价值创造理论，为后续分析提供了理论基础。在营运资金管理现状分析部分，本文详细分析了营运资金管理的流程，包括资金筹集、分配和回收，并探讨了营运资金管理工具与技术，如现金流预测、资金预算和风险管理。通过对这些流程和技术的分析，揭示了企业在营运资金管理中可能遇到的问题和挑战。企业价值创造的营运资金管理因素分析部分，深入探讨了营运资金管理与盈利能力、风险控制、增长潜力和企业形象之间的关系。本文通过分析营运资金周转率、成本、结构与盈利能力的关系，以及营运资金风险管理对企业价值的影响，揭示了营运资金管理在企业价值创造中的作用。案例研究部分选取了具有代表性的企业案例，通过具体分析这些企业的营运资金管理实践，展示了营运资金管理在不同企业中的应用和效果。案例分析不仅验证了理论分析的适用性，也为其他企业提供了可借鉴的经验。最后，本文总结了研究的主要发现，并提出了针对性的管理建议。这些建议旨在帮助企业优化营运资金管理，提升企业价值创造能力。同时，本文也指出了研究的局限性，并对未来的研究方向提出了展望。
关键词：营运资金管理；企业价值创造；盈利能力；风险控制
Abstract
In today's competitive business environment, how to create and enhance value through effective working capital management has become an important issue in the field of financial management. First of all, in the introduction part, this paper expounds the background and significance of the research, reviews the status quo of relevant research at home and abroad, and clarifies the purpose of the research. Then, in the definition of relevant theories and concepts, the definition, ob jectives and principles of working capital management are elaborated, and the theory of enterprise value creation is introduced, which provides a theoretical basis for subsequent analysis. In the current analysis of working capital management, this paper analyzes the process of working capital management in detail, including fund raising, distribution and recovery, and explores working capital management tools and techniques, such as cash flow forecasting, fund budgeting and risk management. Through the analysis of these processes and technologies, the problems and challenges that enterprises may encounter in working capital management are revealed. In the part of working capital management factor analysis of enterprise value creation, the relationship between working capital management and profitability, risk control, growth potential and corporate image is deeply discussed. By analyzing the relationship between working capital turnover, cost, structure and profitability, and the impact of working capital risk management on enterprise value, this paper reveals the role of working capital management in enterprise value creation. The case study part selects representative enterprise cases, and shows the application and effect of working capital management in different enterprises through specific analysis of the working capital management practice of these enterprises. The case analysis not only validates the applicability of theoretical analysis, but also provides experience for other enterprises to learn from. Finally, this paper summarizes the main findings of the study and puts forward some targeted management suggestions. These suggestions are designed to help enterprises optimize working capital management and enhance their ability to create value. At the same time, this paper also points out the limitations of the research and puts forward the prospect of the future research direction.
Key words: working capital management; Enterprise value creation; Profitability; Risk control
目 录
一、绪论 3
1.1 研究背景及意义 3
1.2 国内外研究现状 3
1.3 研究目的 4
二、相关理论与概念界定 4
2.1 营运资金管理定义 4
2.2 营运资金管理的目标与原则 4
2.3 企业价值创造理论 5
三、营运资金管理现状分析 5
3.1 营运资金管理流程 5
3.1.1 资金筹集 5
3.1.2 资金分配 6
3.1.3 资金回收 6
3.2 营运资金管理工具与技术 7
3.2.1 现金流预测 7
3.2.2 资金预算 7
3.2.3 风险管理 7
四、企业价值创造的营运资金管理因素分析 8
4.1 营运资金管理与盈利能力 8
4.1.1 营运资金周转率与盈利能力 8
4.1.2 营运资金成本与盈利能力 8
4.1.3 营运资金结构与盈利能力 9
4.2 营运资金管理与风险控制 9
4.2.1 营运资金风险识别 9
4.2.2 营运资金风险评估 10
4.2.3 营运资金风险管理 10
4.3 营运资金管理与增长潜力 10
4.3.1 营运资金与企业扩张 10
4.3.2 营运资金与研发投入 11
4.3.3 营运资金与市场份额 11
4.4 营运资金管理与企业形象 12
4.4.1 营运资金透明度 12
4.4.2 营运资金管理的社会责任 12
4.4.3 营运资金管理的品牌价值 13
五、案例研究 13
5.1 选取研究案例 13
5.2 案例分析 14
5.3 案例研究 14
六、结论 15
参考文献 15
