摘 要
在全球化经济背景下，企业国际化已成为企业发展的重要战略。然而，国际化进程中的营运资金管理策略调整对于企业成功实现国际化目标至关重要。首先，本文在绪论部分介绍了研究的背景和意义，分析了国内外研究现状，并明确了研究的目的。随后，在相关概念阐述部分，对营运资金管理的定义、目标和策略进行了详细说明，为后续分析奠定了理论基础。在企业国际化进程分析部分，本文深入探讨了国际化战略与目标市场选择，包括市场进入策略、目标市场分析和国际化战略规划。同时，分析了国际化过程中企业面临的挑战，如跨文化管理、法律法规差异和市场不确定性。此外，还讨论了国际化与企业资源配置的关系，包括资本结构和成本控制。营运资金管理策略调整部分是本文的核心，详细分析了资金筹集策略调整，如国际资本市场融资和内部资金筹集。探讨了资金分配与运用策略，包括跨国投资决策和营运资金优化配置。同时，对资金回收与风险管理进行了深入分析，如跨国应收账款管理和外汇风险管理。最后，对营运资金管理绩效评估进行了探讨，包括营运资金周转率和成本分析。通过国际化进程中的案例研究，本文选取了成功和失败的案例进行分析，以揭示营运资金管理策略调整在企业国际化中的实际效果和经验教训。这些案例分析不仅验证了理论分析的适用性，也为其他企业提供了宝贵的参考。
关键词：企业国际化；营运资金管理；策略调整；资金筹集；风险管理
Abstract
Under the background of global economy, enterprise internationalization has become an important strategy for enterprise development. However, the adjustment of working capital management strategy in the process of internationalization is crucial for enterprises to successfully achieve internationalization goals. First of all, this paper introduces the background and significance of the research in the introduction part, analyzes the research status at home and abroad, and clarifies the purpose of the research. Then, in the part of related concepts, the definition, ob jectives and strategies of working capital management are explained in detail, which lays a theoretical foundation for the subsequent analysis. In the part of internationalization process analysis, this paper discusses internationalization strategy and target market selection, including market entry strategy, target market analysis and internationalization strategy planning. At the same time, it analyzes the challenges faced by enterprises in the process of internationalization, such as cross-cultural management, differences in laws and regulations, and market uncertainties. In addition, the relationship between internationalization and enterprise resource allocation, including capital structure and cost control, is also discussed. Working capital management strategy adjustment part is the core of this paper, detailed analysis of capital raising strategy adjustment, such as international capital market financing and internal fund raising. The strategies of capital allocation and utilization are discussed, including transnational investment decision and optimal allocation of working capital. At the same time, the fund recovery and risk management are deeply analyzed, such as cross-border receivables management and foreign exchange risk management. Finally, the performance evaluation of working capital management is discussed, including working capital turnover and cost analysis. Through case studies in the process of internationalization, this paper selected successful and failed cases for analysis, in order to reveal the actual effects and lessons of working capital management strategy adjustment in the internationalization of enterprises. These case studies not only validate the applicability of theoretical analysis, but also provide valuable references for other enterprises.
Key words: enterprise internationalization; Working capital management; Strategy adjustment; Fund raising; Risk management
目 录
一、绪论 3
1.1 研究背景及意义 3
1.2 国内外研究现状 3
1.3 研究目的 3
二、相关概念阐述 4
2.1 营运资金管理定义 4
2.2 营运资金管理目标 4
2.3 营运资金管理策略 4
三、企业国际化进程分析 5
3.1 国际化战略与目标市场选择 5
3.1.1 市场进入策略 5
3.1.2 目标市场分析 5
3.1.3 国际化战略规划 5
3.2 国际化过程中的挑战 6
3.2.1 跨文化管理 6
3.2.2 法律法规差异 6
3.2.3 市场不确定性 7
3.3 国际化与企业资源配置 7
3.3.1 国际化与资本结构 7
3.3.2 国际化与成本控制 8
3.4 国际化进程中的案例研究 8
3.4.1 成功案例分析 8
3.4.2 失败案例分析 8
四、营运资金管理策略调整 9
4.1 资金筹集策略调整 9
4.1.1 国际资本市场融资 9
4.1.2 内部资金筹集 9
4.2 资金分配与运用策略 10
4.2.1 跨国投资决策 10
4.2.2 营运资金优化配置 10
4.3 资金回收与风险管理 11
4.3.1 跨国应收账款管理 11
4.3.2 外汇风险管理 11
4.4 营运资金管理绩效评估 12
4.4.1 营运资金周转率 12
4.4.2 营运资金成本分析 12
五、结论 12
参考文献 13
