学生旅游市场偏好及行为特征研究
关键词：大学生旅游市场；偏好分析；行为特征
Abstract
With the popularization of higher education and the improvement of living standards, college students, as an important part of the tourism market, have attracted increasing attention to their tourism preferences and behavioral characteristics. As a young, energetic group with strong consumption potential, college students show a diversified and personalized tourism demand. They not only pursue a unique tourism experience, but also pay attention to the convenient access to information and the autonomy of decision-making. This study focuses on the tourism market of college students, firstly clearly defines the tourism market of college students, deeply analyzes its economic and social values, and reveals the important role of the market in promoting economic growth, cultural communication and youth growth. Then, starting from the three dimensions of consumption behavior, information acquisition channel and tourism preference and demand, the characteristics of the tourism market of college students are comprehensively analyzed. Further, this study explores the multiple factors affecting the tourism market of college students, including economic, socio-cultural and psychological factors. On this basis, the paper focuses on analyzing the preferences of college students in tourism destination, activity, mode and time, and deeply studies their tourism behavior characteristics, including information acquisition and decision-making process, consumption behavior characteristics, travel experience and feedback, loyalty and re-purchase intention. Through empirical research, this study provides a scientific basis for tourism enterprises to understand the internal laws of college students' tourism market and formulate effective marketing strategies, and also provides a reference for relevant policy makers.
Key words: Tourism market; preference analysis and behavior characteristics
目 录
中文摘要 I
英文摘要 II
目 录 III
引 言 1
第1章、大学生旅游市场概述 2
1.1、大学生旅游市场的界定 2
1.2、大学生旅游市场的经济与社会价值 2
1.3、大学生旅游市场的特点分析 3
第2章、大学生旅游市场的影响因素 4
2.1、经济因素 4
2.2、社会文化因素 4
第3章、大学生旅游偏好分析 5
3.1、旅游目的地偏好 5
3.2、旅游活动偏好 5
3.3、旅游方式偏好 5
第4章、大学生旅游行为特征研究 7
4.1、信息获取与决策过程 7
4.2、消费行为特征 7
4.3、旅行体验与反馈 8
4.4、忠诚度与再购意愿 8
结 论 9
参考文献 10
摘 要
关键词：大学生旅游市场；偏好分析；行为特征
Abstract
With the popularization of higher education and the improvement of living standards, college students, as an important part of the tourism market, have attracted increasing attention to their tourism preferences and behavioral characteristics. As a young, energetic group with strong consumption potential, college students show a diversified and personalized tourism demand. They not only pursue a unique tourism experience, but also pay attention to the convenient access to information and the autonomy of decision-making. This study focuses on the tourism market of college students, firstly clearly defines the tourism market of college students, deeply analyzes its economic and social values, and reveals the important role of the market in promoting economic growth, cultural communication and youth growth. Then, starting from the three dimensions of consumption behavior, information acquisition channel and tourism preference and demand, the characteristics of the tourism market of college students are comprehensively analyzed. Further, this study explores the multiple factors affecting the tourism market of college students, including economic, socio-cultural and psychological factors. On this basis, the paper focuses on analyzing the preferences of college students in tourism destination, activity, mode and time, and deeply studies their tourism behavior characteristics, including information acquisition and decision-making process, consumption behavior characteristics, travel experience and feedback, loyalty and re-purchase intention. Through empirical research, this study provides a scientific basis for tourism enterprises to understand the internal laws of college students' tourism market and formulate effective marketing strategies, and also provides a reference for relevant policy makers.
Key words: Tourism market; preference analysis and behavior characteristics
目 录
中文摘要 I
英文摘要 II
目 录 III
引 言 1
第1章、大学生旅游市场概述 2
1.1、大学生旅游市场的界定 2
1.2、大学生旅游市场的经济与社会价值 2
1.3、大学生旅游市场的特点分析 3
第2章、大学生旅游市场的影响因素 4
2.1、经济因素 4
2.2、社会文化因素 4
第3章、大学生旅游偏好分析 5
3.1、旅游目的地偏好 5
3.2、旅游活动偏好 5
3.3、旅游方式偏好 5
第4章、大学生旅游行为特征研究 7
4.1、信息获取与决策过程 7
4.2、消费行为特征 7
4.3、旅行体验与反馈 8
4.4、忠诚度与再购意愿 8
结 论 9
参考文献 10
