摘要
本文探讨了当代艺术中数字媒体的运用及其对审美变革的影响。首先，文章详细分析了数字媒体在艺术创作、艺术展示与传播、艺术教育与普及等多个方面的应用，展示了数字媒体在当代艺术中的广泛渗透和重要作用。接着，文章深入探讨了数字媒体运用所引发的审美变革，包括审美观念、审美方式和审美价值的变化，揭示了数字媒体对当代艺术审美体系的重要影响。然而，数字媒体在当代艺术发展中也面临着诸多挑战，如技术更新换代的挑战、版权保护与盗版问题、艺术表达的难题以及市场认知与接受度的挑战等。针对这些问题，本文提出了一系列优化措施。首先，艺术创作者应持续学习与技能更新，了解数字媒体的新技术与发展趋势，并提升艺术领域数字媒体技能。其次，加强版权保护与宣传，提高艺术创作者的版权意识，完善法律法规保障版权，并强化版权登记与管理体系。同时，探索新的艺术表达形式，通过数字媒体与跨媒介艺术实验、数字技术与传统艺术元素的融合创新等方式，拓宽艺术表达的边界。最后，拓展市场与提高认知度，深入了解目标市场与观众需求，加强数字媒体艺术作品的品牌塑造与宣传，并拓展线上线下展示渠道，提升艺术作品的市场影响力和公众认知度。本文认为，数字媒体为当代艺术带来了前所未有的机遇与挑战，通过优化措施的实施，可以进一步推动当代艺术的发展，丰富艺术表现形式，拓展艺术领域，为观众带来更加多元、丰富的艺术体验。
关键词：当代艺术；数字媒体；审美变革；技术挑战；优化措施
Abstract
This paper discusses the use of digital media in contemporary art and its impact on aesthetic transformation. Firstly, the article analyzes the application of digital media in art creation, art display and communication, art education and popularization in detail, and shows the extensive penetration and important role of digital media in contemporary art. Then, the article deeply discusses the aesthetic changes caused by the use of digital media, including the changes of aesthetic ideas, aesthetic ways and aesthetic values, and reveals the important impact of digital media on the contemporary art aesthetic system. However, digital media also faces many challenges in the development of contemporary art, such as the challenge of technological upgrading, copyright protection and piracy, the problem of artistic ex pression, and the challenge of market recognition and acceptance. To solve these problems, this paper proposes a series of optimization measures. First of all, art creators should continue to learn and update their skills, understand the new technologies and development trends of digital media, and improve their digital media skills in the field of art. Secondly, strengthen copyright protection and publicity, improve the copyright awareness of art creators, improve laws and regulations to protect copyright, and strengthen the copyright registration and management system. At the same time, explore new forms of artistic ex pression, and broaden the boundaries of artistic ex pression through digital media and cross-media art experiments, digital technology and traditional artistic elements integration and innovation. Finally, expand the market and improve awareness, deeply understand the target market and audience needs, strengthen the brand building and publicity of digital media art works, and expand online and offline display channels to enhance the market influence and public awareness of art works. This paper believes that digital media has brought unprecedented opportunities and challenges to contemporary art, and through the implementation of optimization measures, it can further promote the development of contemporary art, enrich the forms of artistic ex pression, expand the art field, and bring more diversified and rich art experience to the audience.
Keywords： Contemporary art; Digital media; Aesthetic reform; Technical challenges; Optimization measure
目 录
摘要 I
Abstract II
一、绪论 4
（一）研究背景 4
（二）研究目的及意义 4
二、数字媒体在当代艺术中的运用 5
（一）数字媒体在艺术创作中的应用 5
（二）数字媒体在艺术展示与传播中的应用 5
（三）数字媒体在艺术教育与普及中的应用 6
三、数字媒体运用引发的审美变革 7
（一）审美观念的变化 7
（二）审美方式的变化 7
（三）审美价值的变化 7
四、数字媒体在当代艺术发展中面临的挑战 9
（一）技术更新换代的挑战 9
（二）版权保护与盗版问题 9
（三）艺术表达的难题 9
（四）市场认知与接受度的挑战 10
五、数字媒体在当代艺术发展中的优化措施 11
（一）持续学习与技能更新 11
（二）加强版权保护与宣传 11
（三）探索新的艺术表达形式 12
（四）拓展市场与提高认知度 12
结 论 14
参考文献 15
