摘要
关键词：网上虚假广告；管制制度；电子商务平台
Abstract
In this article, the author mainly researches on the supervision of fake legal advertising, and discusses the types, harmfulness and the construction of the supervisory system and the challenge. Meanwhile, the paper analyses the function and duty of electronic commerce platform in the supervision of false legal advertisement on the Internet, and gives some solutions. The results show that the dissemination of false legal advertising is widespread and complicated, which seriously harms consumers' rights and social fairness. Though there are a lot of laws, rules and regulations, but the overall effect and coordination mechanism are not perfect. Some measures are proposed in this paper, such as perfecting the supervision system, supervising the technology measures, setting up the supervision mechanism of consumer rights, and strengthening the electronic commerce platform. Finally, it also looks forward to the future research and development trend. The study of this thesis is significant for the supervision of the online fake legal advertising, the protection of consumers' rights, and the protection of social fairness.
Key Words: Fake legal ads on the Internet; Regulatory System; Electronic Commerce Platform
目录
Abstract 1
1. 前言 3
1.1选题的背景和意义 3
1.2国内外对此的研究状况 3
1.3实验目标和方法 4
2.互联网上虚假广告的蔓延及其危害 4
2.1网络违法广告的种类和特征 4
2.2网络法律虚假广告的传播途径探析 4
2.3对互联网违法广告的危害性进行评价 5
3.监督管理制度的构建及现状剖析 5
3.1我国有关的有关立法及规章的剖析 5
3.2监管机构的职能和职能 6
3.3调控系统的现状和缺陷 6
4.网络虚假合法广告规制中存在的问题及应对措施 7
4.1技术性监督的困难及对策 7
4.2 为管理多部门协作而设立的协作机制 7
4.3健全消费维权监管体系 8
5.网络购物平台对广告的监督作用及职责 8
5.1电子商务平台监管义务探析 8
5.2电子商务平台积极规制的研究 8
5.3建立电子商务平台监管问责制度 9
6.结论 9
参考文献 10
