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浅析我国网上银行发展存在的问题及对策

浅析我国网上银行发展存在的问题及对策
摘  要
网上银行是各大银行通过网络建立起来的一个虚拟的银行窗口,它可以为用户提供各种、全方位的、专业化的服务。随着网络技术和网络技术的发展和完善,网上银行得到了越来越多的应用和认可。网络银行在继承了传统银行的某些优点的同时,也融合了21世纪的某些技术,对传统的银行进行了延续,使得在线银行成为一种新兴的金融行业。随着网络经济的发展,人们越来越重视网络,网络经济也逐渐走上了人们的视线,而传统的金融产业,也在网络经济的推动下,快速地向网络金融发展。近几年,随着网络技术和金融业的不断融合,人们对传统金融服务的理解也随之发生了巨大的改变。同时,随着网络金融的兴起,在线理财产品的出现,也促进了网络金融的快速发展。虽然近几年来,我国的电子银行在各方面都取得了很好的发展,但与美国、加拿大等发达国家相比,国内的网络银行仍存在很多不足之处。 
关键词:网上银行   问题   对策
Abstract
Online banking is a virtual banking window established by major banks through the network, which can provide users with various, comprehensive and professional services. With the development and improvement of network technology and network technology, online banking has gained more and more applications and recognition. While inheriting some advantages of traditional banks, online banks also integrate some technologies of the 21st century and continue traditional banks, making online banking a new financial industry. With the development of the network economy, people pay more and more attention to the network, and the network economy has gradually come into people's sight. The traditional financial industry, also driven by the network economy, is rapidly developing towards the network finance. In recent years, with the continuous integration of network technology and financial industry, people's understanding of traditional financial services has also changed dramatically. At the same time, with the rise of online finance, the emergence of online financial products has also promoted the rapid development of online finance. Although China's e-banking has made good progress in all aspects in recent years, compared with the United States, Canada and other developed countries, domestic e-banking still has many shortcomings. 

Key words:Online Banking Service  Problems  countermeasure
目  录
摘  要 I
Abstract II
1 前言 1
2 我国网上银行发展存在的问题 1
2.1 市场宣传不够力度,客户认知度低 1
2.2 网上银行业务存在一些安全性的风险 2
2.3 社会信用机制不健全 3
2.4 网上银行法制建设与监管相对落后 4
3 应对我国网上银行发展的对策 5
3.1 增进网上银行的营销和宣传 5
3.2 加强网上银行的安全措施 6
3.3 完善社会信用体系建设 7
3.4 完善法律法规以及监管制度 7
4 结论 8
参考文献 10
致  谢 11
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