摘 要
本文论述了共享经济对传统餐饮行业的影响以及应对策略。共享经济作为一种新型经济模式，对餐饮行业带来了一系列挑战，如外卖行业的竞争、租金上涨、餐饮人才流失等。为应对这些挑战，餐饮企业可以推进品牌升级和创新、引入数字化营销、开展差异化经营等策略。本文认为，共享经济模式与传统餐饮模式可以相互融合，为餐饮行业的创新和发展提供更广阔的空间和机遇。
关键词：共享经济、传统餐饮、挑战、应对策略
Abstract
This paper discusses the impact of sharing economy on the traditional catering industry and its coping strategies. As a new economic model, the sharing economy has brought a series of challenges to the catering industry, such as the competition in the takeout industry, the rent rise, and the loss of catering talents. To cope with these challenges, catering enterprises can promote brand upgrading and innovation, introduce digital marketing, carry out differentiated management and other strategies. This paper holds that the sharing economy model and the traditional catering model can be integrated with each other, providing a broader space and opportunities for the innovation and development of the catering industry.
Keyword: Sharing economy、Traditional catering、Challenges、Coping strategies
目 录
1引言 1
2共享经济概述 1
2.1 共享经济的定义 1
2.2 共享经济的分类 2
2.3 共享经济的发展历程 2
3共享经济对传统餐饮行业的挑战 2
3.1 外卖行业的竞争 3
3.2 租金的上涨 3
3.3 餐饮人才的流失 3
4传统餐饮行业应对策略 4
4.1 推进品牌升级和创新 4
4.2 引入数字化营销 4
4.3 开展差异化经营 5
5结语 5
参考文献 7
致谢 8
本文论述了共享经济对传统餐饮行业的影响以及应对策略。共享经济作为一种新型经济模式，对餐饮行业带来了一系列挑战，如外卖行业的竞争、租金上涨、餐饮人才流失等。为应对这些挑战，餐饮企业可以推进品牌升级和创新、引入数字化营销、开展差异化经营等策略。本文认为，共享经济模式与传统餐饮模式可以相互融合，为餐饮行业的创新和发展提供更广阔的空间和机遇。
关键词：共享经济、传统餐饮、挑战、应对策略
Abstract
This paper discusses the impact of sharing economy on the traditional catering industry and its coping strategies. As a new economic model, the sharing economy has brought a series of challenges to the catering industry, such as the competition in the takeout industry, the rent rise, and the loss of catering talents. To cope with these challenges, catering enterprises can promote brand upgrading and innovation, introduce digital marketing, carry out differentiated management and other strategies. This paper holds that the sharing economy model and the traditional catering model can be integrated with each other, providing a broader space and opportunities for the innovation and development of the catering industry.
Keyword: Sharing economy、Traditional catering、Challenges、Coping strategies
目 录
1引言 1
2共享经济概述 1
2.1 共享经济的定义 1
2.2 共享经济的分类 2
2.3 共享经济的发展历程 2
3共享经济对传统餐饮行业的挑战 2
3.1 外卖行业的竞争 3
3.2 租金的上涨 3
3.3 餐饮人才的流失 3
4传统餐饮行业应对策略 4
4.1 推进品牌升级和创新 4
4.2 引入数字化营销 4
4.3 开展差异化经营 5
5结语 5
参考文献 7
致谢 8
