线上虚假广告监管及相关法律措施的研究
摘 要
本文围绕线上虚假广告监管及相关法律措施进行了研究。在相关概念及理论基础部分，本文概括了线上虚假广告的概念与特点，以及监管机构及其职责，法律法规及相关案例分析。接着在线上虚假广告监管存在的问题部分，本文从监管主体职责不清、监管手段不足和维权渠道不畅三个方面分析了目前线上虚假广告监管存在的问题。在改进线上虚假广告监管的方案部分，本文提出了完善监管法律法规、强化监管主体职责和提高监管手段效率三个方面的方案建议。最后，在加强线上虚假广告监管的对策建议部分，本文提出了消费者权益意识提升、媒体舆论监督加强和企业信用体系建设三个建议对策。本文的研究发现，线上虚假广告广泛存在于各种网络平台上，其虚假性质严重侵害了消费者权益。并且，当前的监管机制存在不足和缺陷，监管手段需要更加细化和完善，消费者和企业的信用体系需要更严谨的建设。因此，本文的研究成果对于完善线上虚假广告监管机制和保护消费者权益具有重要的指导意义。
关键词：线上虚假广告；监管；消费者权益
Study on online false Advertisement Supervision and related legal measures
Abstract
This paper focuses on the supervision of online false advertising and related legal measures. In the relevant concepts and theoretical basis, this paper summarizes the concept and characteristics of online false advertising, as well as regulatory agencies and their responsibilities, laws and regulations and relevant case analysis. Next, the paper analyzes the existing problems of online false advertising regulation from three aspects: unclear regulatory responsibilities, insufficient regulatory means and poor rights protection channels. In the part of the scheme to improve the supervision of online false advertising, this paper puts forward three proposals to improve the supervision laws and regulations, strengthen the responsibility of the supervision subject and improve the efficiency of the supervision means. Finally, in the part of countermeasures and suggestions to strengthen the supervision of online false advertising, this paper puts forward three suggestions and countermeasures: enhancing the awareness of consumers' rights and interests, strengthening the supervision of media and public opinion, and building the enterprise credit system. The research of this paper finds that online false advertising widely exists on various network platforms, and its false nature seriously infringes the rights and interests of consumers. In addition, the current regulatory mechanism has deficiencies and defects. The regulatory means need to be more detailed and improved, and the credit system of consumers and enterprises needs to be more rigorous. Therefore, the research results of this paper have important guiding significance for improving the supervision mechanism of online false advertising and protecting the rights and interests of consumers.
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Key words：Online false advertising; Supervision and control; Consumer rights and interests
目 录
摘 要
Abstract
1.绪论 1
1.1 研究背景与意义 1
1.2 研究目的及意义 1
1.3 研究方法与论文架构 2
2. 相关概念及理论基础 3
2.1 线上虚假广告的概念及特点 3
2.2 监管机构及其职责 3
2.3 法律法规及相关案例分析 4
3. 线上虚假广告监管存在的问题 5
3.1 监管主体职责不清 5
3.2 监管手段不足 5
3.3 维权渠道不畅 5
4. 改进线上虚假广告监管的方案 7
4.1 完善监管法律法规 7
4.2 强化监管主体职责 7
4.3 提高监管手段效率 8
5. 加强线上虚假广告监管的对策建议 9
5.1 消费者权益意识提升 9
5.2 媒体舆论监督加强 9
5.3 企业信用体系建设 10
6. 结论 11
参考文献
