摘 要
随着人工智能、物联网和大数据技术的快速发展，无人零售作为一种新兴商业模式逐渐兴起，其通过减少人工干预提升运营效率，但消费者体验问题日益凸显。本研究旨在探讨无人零售模式下消费者体验的关键影响因素，并提出优化策略以改善用户体验。技术便利性、场景交互性和商品质量是影响消费者满意度的核心要素，而隐私保护和情感连接则显著影响消费者的信任感与忠诚度。基于此，本文提出了增强技术可用性、优化人机交互设计、强化品牌情感沟通等具体优化策略。本研究的创新点在于将技术功能与消费者情感需求相结合，构建了全面的无人零售消费者体验评估框架，为行业实践提供了理论支持。研究成果不仅有助于企业提升消费者体验水平，还为无人零售模式的可持续发展提供了重要参考。
关键词：无人零售；消费者体验；技术便利性；情感连接；隐私保护
Optimization Strategies for Consumer Experience in Unmanned Retail Models
英文人名
Directive teacher:×××
Abstract
With the rapid development of artificial intelligence, Internet of Things and big data technology, unmanned retail has gradually emerged as an emerging business model, which improves operational efficiency by reducing manual intervention, but the problem of consumer experience has become increasingly prominent. This study aims to explore the key influencing factors of consumer experience in unmanned retail mode and propose optimization strategies to improve user experience. Technical convenience, scene interactivity and product quality are the core factors affecting consumer satisfaction, while privacy protection and emotional connection significantly affect consumer trust and loyalty. Based on this, this paper puts forward specific optimization strategies such as enhancing technology usability, optimizing human-computer interaction design, and strengthening brand emotional communication. The innovation of this study is to combine technical functions with consumer emotional needs to build a comprehensive evaluation fr amework for unmanned retail consumer experience, which provides theoretical support for industry practice. The research results not only help enterprises to improve the level of consumer experience, but also provide an important reference for the sustainable development of unmanned retail mode.
Keywords: Unmanned Retail；Consumer Experience；Technological Convenience；Emotional Connection；Privacy Protection
目 录
引言 1
一、无人零售模式的消费者体验现状分析 1
(一)消费者行为特征研究 1
(二)当前体验痛点剖析 2
(三)体验优化的需求定位 2
二、技术驱动下的体验优化策略 3
(一)数据技术与个性化服务 3
(二)智能设备的功能改进 4
(三)虚拟现实技术的应用场景 4
三、环境设计对消费者体验的影响 5
(一)空间布局的优化策略 5
(二)视觉设计的情感引导 5
(三)声音与气味的环境营造 6
四、消费者心理与体验优化路径 6
(一)心理需求与体验匹配 6
(二)信任感的建立与维护 7
(三)社交互动的体验增强 7
结论 8
参考文献 10
致谢 10
