摘 要
共享经济作为一种新兴经济形态，正深刻改变着传统商业模式与资源配置方式。本研究聚焦于共享经济模式下企业商业模式创新，旨在探讨在这一背景下企业的创新发展路径。通过对国内外共享经济相关文献的系统梳理，结合案例分析法、比较研究法等方法，选取了多个典型共享经济企业作为研究对象，深入剖析其商业模式构成要素、运行机制及创新特点。研究发现，共享经济模式促使企业在价值主张、客户细分、渠道通路等方面进行深度变革，以用户为中心的理念贯穿始终，平台化运营成为主流趋势，数据驱动决策的重要性日益凸显。企业通过整合闲置资源实现供需高效匹配，降低交易成本，提高资源利用率。在此基础上，进一步揭示了共享经济模式下企业商业模式创新的关键驱动因素，包括技术创新、市场需求变化、政策环境优化等，并总结出可供借鉴的经验模式。本研究不仅丰富了共享经济理论体系，还为企业在共享经济浪潮中寻求创新发展提供了有益参考，具有重要的理论意义和实践价值。
关键词：共享经济；商业模式创新；平台化运营；数据驱动决策；资源整合
Abstract
The sharing economy, as an emerging economic form, is profoundly transforming traditional business models and resource allocation methods. This study focuses on business model innovation under the sharing economy paradigm, aiming to explore innovative development paths for enterprises in this context. By systematically reviewing relevant literature on the sharing economy both domestically and internationally, and employing case analysis and comparative research methods, multiple representative sharing economy enterprises were selected as research subjects. Their business model components, operational mechanisms, and innovation characteristics were thoroughly analyzed. The findings indicate that the sharing economy model drives enterprises to undergo profound transformations in value propositions, customer segmentation, and channel pathways, with a user-centric philosophy consistently guiding these changes. Platform-based operations have become the dominant trend, and data-driven decision-making has grown increasingly significant. Enterprises achieve efficient matching of supply and demand by integrating idle resources, thereby reducing transaction costs and enhancing resource utilization. Furthermore, this study reveals key drivers of business model innovation under the sharing economy, including technological innovation, changes in market demand, and optimization of policy environments, summarizing replicable experience models. This research not only enriches the theoretical fr amework of the sharing economy but also provides valuable references for enterprises seeking innovative development amidst the sharing economy wave, holding important theoretical implications and practical significance.
Keywords：Sharing Economy；Business Model Innovation；Platform-based Operation；Data-driven Decision Making；Resource Integration
目 录
摘 要 I
Abstract II
引 言 1
第一章 共享经济模式概述 2
1.1 共享经济概念界定 2
1.2 共享经济发展历程 2
1.3 共享经济特征分析 3
第二章 企业商业模式要素 5
2.1 商业模式构成要素 5
2.2 商业模式创新动力 5
2.3 商业模式创新类型 6
第三章 共享经济下的创新路径 8
3.1 资源整合与共享机制 8
3.2 平台构建与运营模式 8
3.3 用户参与及价值共创 9
第四章 创新模式的案例分析 10
4.1 典型企业案例选取 10
4.2 案例企业创新实践 10
4.3 案例启示与经验总结 11
结 论 12
参考文献 13
致 谢 14
