摘 要
随着互联网技术的迅猛发展，互联网企业作为新兴经济形态的核心力量，在价值创造过程中高度依赖无形资产。本研究聚焦于互联网企业无形资产会计政策选择动机与后果，旨在揭示其内在逻辑及影响机制。通过对2010-2022年间沪深两市A股上市互联网企业的财务数据进行系统分析，采用多元回归模型和倾向得分匹配法，深入探讨了不同会计政策选择对企业市场价值、融资成本及经营绩效的影响。研究发现，互联网企业在选择无形资产确认、计量和披露政策时，存在明显的战略导向性，倾向于选择能优化财务指标并降低融资成本的会计政策。进一步研究表明，这种选择行为在短期内确实有助于提升企业市场估值，但长期来看可能导致信息失真，影响资源配置效率。本研究创新性地构建了基于互联网企业特征的会计政策选择评价体系，为监管机构完善相关制度提供了理论依据，也为企业管理层制定科学合理的会计政策提供了决策参考，丰富了无形资产会计领域的研究成果。
关键词：无形资产会计政策 互联网企业 财务指标优化
Abstract
With the rapid development of Internet technology, Internet enterprises, as a core force in the emerging economic landscape, heavily rely on intangible assets for value creation. This study focuses on the motivations and consequences of accounting policy choices regarding intangible assets in Internet enterprises, aiming to uncover the underlying logic and influencing mechanisms. By systematically analyzing financial data from Internet enterprises listed on the Shanghai and Shenzhen stock exchanges from 2010 to 2022, this research employs multivariate regression models and propensity score matching methods to delve into the impact of different accounting policy choices on market value, financing costs, and operating performance. The findings indicate that Internet enterprises exhibit a clear strategic orientation in selecting policies for the recognition, measurement, and disclosure of intangible assets, favoring those that optimize financial metrics and reduce financing costs. Further analysis reveals that such choice behavior indeed helps enhance market valuation in the short term but may lead to information distortion and affect resource allocation efficiency in the long run. Innovatively, this study constructs an evaluation system for accounting policy choices based on the characteristics of Internet enterprises, providing theoretical support for regulatory authorities to improve relevant systems and offering decision-making references for enterprise management to formulate scientific and reasonable accounting policies. This research also enriches the body of knowledge in the field of intangible asset accounting.
Keyword:Intangible Asset Accounting Policy Internet Enterprises Financial Indicator Optimization
目 录
引言 1
1互联网企业无形资产概述 1
1.1无形资产的定义与分类 1
1.2互联网企业无形资产特点 2
1.3会计政策选择的重要性 2
2会计政策选择动机分析 3
2.1经济利益驱动因素 3
2.2监管环境影响分析 3
2.3管理层决策考量 4
3会计政策选择的实际操作 4
3.1常用会计政策介绍 4
3.2政策选择的操作流程 5
3.3实际案例分析研究 6
4会计政策选择后果评估 6
4.1财务报表质量影响 6
4.2投资者反应分析 7
4.3长期发展的影响 7
结论 8
参考文献 9
致谢 10
