摘 要
企业社会责任（CSR）与经营绩效之间的关系一直是学术界和企业界关注的焦点，随着社会对企业环境、社会和治理表现要求的提高，探讨二者关联性具有重要的现实意义。本研究旨在深入分析企业履行社会责任对其经营绩效的影响机制，基于利益相关者理论和资源基础观，选取2015 - 2020年中国A股上市公司为样本，运用固定效应模型进行实证检验。结果表明，企业社会责任与经营绩效之间存在显著正相关关系，积极履行社会责任有助于提升企业的财务表现、市场价值和社会声誉；进一步研究发现，不同维度的社会责任对经营绩效的影响存在差异，其中环境保护和社会公益方面的投入对绩效提升作用更为明显。创新之处在于将企业社会责任细化为多个维度分别考察其影响，并引入调节变量深入剖析内在机理，丰富了现有理论研究成果，为企业合理配置资源、制定科学的CSR战略提供了有益参考，同时为政府相关部门完善政策法规体系提供依据。
关键词：企业社会责任 经营绩效 利益相关者理论
Abstract
The relationship between corporate social responsibility (CSR) and operating performance has been a focal point of both academic research and business practice. As societal expectations regarding corporate environmental, social, and governance (ESG) performance increase, investigating this relationship holds significant practical implications. This study aims to thoroughly analyze the impact mechanism of CSR on corporate operating performance. Grounded in stakeholder theory and resource-based view, it selects Chinese A-share listed companies from 2015 to 2020 as samples and employs a fixed-effects model for empirical testing. The results indicate a significant positive correlation between CSR and operating performance, suggesting that actively fulfilling social responsibilities can enhance financial performance, market value, and social reputation. Further analysis reveals that different dimensions of CSR have varying impacts on operating performance, with investments in environmental protection and social公益（此处应为“welfare”） showing more pronounced effects on performance improvement. The innovation of this study lies in dissecting CSR into multiple dimensions to examine their respective influences and introducing moderating variables to deeply explore the underlying mechanisms. This not only enriches existing theoretical research but also provides valuable references for enterprises to allocate resources rationally and formulate scientific CSR strategies. Additionally, it offers a basis for relevant government departments to improve policy and regulatory fr ameworks.
Keyword:Corporate Social Responsibility Operating Performance Stakeholder Theory
目 录
引言 1
1企业社会责任的理论基础与框架 1
1.1企业社会责任的概念界定 1
1.2企业社会责任的理论发展 2
1.3企业社会责任的实践模式 2
2经营绩效的衡量与评估体系 3
2.1经营绩效的定义与构成 3
2.2绩效评估的主要指标 3
2.3绩效评估的方法论 4
3企业社会责任对经营绩效的影响机制 4
3.1社会责任与财务绩效的关系 4
3.2社会责任对企业声誉的影响 5
3.3社会责任与员工生产力的关联 5
4实证研究：企业社会责任与经营绩效的关联性 6
4.1研究设计与样本选择 6
4.2数据分析与结果解读 6
4.3案例研究与实证检验 7
结论 7
参考文献 9
致谢 10
企业社会责任（CSR）与经营绩效之间的关系一直是学术界和企业界关注的焦点，随着社会对企业环境、社会和治理表现要求的提高，探讨二者关联性具有重要的现实意义。本研究旨在深入分析企业履行社会责任对其经营绩效的影响机制，基于利益相关者理论和资源基础观，选取2015 - 2020年中国A股上市公司为样本，运用固定效应模型进行实证检验。结果表明，企业社会责任与经营绩效之间存在显著正相关关系，积极履行社会责任有助于提升企业的财务表现、市场价值和社会声誉；进一步研究发现，不同维度的社会责任对经营绩效的影响存在差异，其中环境保护和社会公益方面的投入对绩效提升作用更为明显。创新之处在于将企业社会责任细化为多个维度分别考察其影响，并引入调节变量深入剖析内在机理，丰富了现有理论研究成果，为企业合理配置资源、制定科学的CSR战略提供了有益参考，同时为政府相关部门完善政策法规体系提供依据。
关键词：企业社会责任 经营绩效 利益相关者理论
Abstract
The relationship between corporate social responsibility (CSR) and operating performance has been a focal point of both academic research and business practice. As societal expectations regarding corporate environmental, social, and governance (ESG) performance increase, investigating this relationship holds significant practical implications. This study aims to thoroughly analyze the impact mechanism of CSR on corporate operating performance. Grounded in stakeholder theory and resource-based view, it selects Chinese A-share listed companies from 2015 to 2020 as samples and employs a fixed-effects model for empirical testing. The results indicate a significant positive correlation between CSR and operating performance, suggesting that actively fulfilling social responsibilities can enhance financial performance, market value, and social reputation. Further analysis reveals that different dimensions of CSR have varying impacts on operating performance, with investments in environmental protection and social公益（此处应为“welfare”） showing more pronounced effects on performance improvement. The innovation of this study lies in dissecting CSR into multiple dimensions to examine their respective influences and introducing moderating variables to deeply explore the underlying mechanisms. This not only enriches existing theoretical research but also provides valuable references for enterprises to allocate resources rationally and formulate scientific CSR strategies. Additionally, it offers a basis for relevant government departments to improve policy and regulatory fr ameworks.
Keyword:Corporate Social Responsibility Operating Performance Stakeholder Theory
目 录
引言 1
1企业社会责任的理论基础与框架 1
1.1企业社会责任的概念界定 1
1.2企业社会责任的理论发展 2
1.3企业社会责任的实践模式 2
2经营绩效的衡量与评估体系 3
2.1经营绩效的定义与构成 3
2.2绩效评估的主要指标 3
2.3绩效评估的方法论 4
3企业社会责任对经营绩效的影响机制 4
3.1社会责任与财务绩效的关系 4
3.2社会责任对企业声誉的影响 5
3.3社会责任与员工生产力的关联 5
4实证研究：企业社会责任与经营绩效的关联性 6
4.1研究设计与样本选择 6
4.2数据分析与结果解读 6
4.3案例研究与实证检验 7
结论 7
参考文献 9
致谢 10
