企业绿色供应链管理实践中的问题与对策
随着全球环境问题的日益严峻和可持续发展理念的深入人心，企业作为经济活动的主要参与者，其供应链管理模式的绿色转型已成为不可逆转的趋势。传统供应链管理往往忽视环境因素的影响，导致资源过度消耗、环境污染等问题频发。本文通过梳理绿色供应链管理的基础理论、供应链管理理论以及绿色经济与可持续发展理论，构建了研究的理论框架。随后，分析了绿色供应链管理对企业发展的多重作用，包括提升企业形象与品牌价值、优化资源配置与成本控制、以及有效应对环境规制与市场需求变化。在此基础上，本文深入剖析了当前企业绿色供应链管理实践中存在的主要问题，包括绿色意识薄弱与认知不足、技术创新与应用障碍、供应链合作伙伴协同难题以及政策法规与市场机制不健全等。针对这些问题，本文提出了相应的解决对策，包括加强绿色意识培养与文化建设、推动技术创新与应用、促进供应链合作伙伴协同以及完善政策法规与市场机制等。
关键词：绿色供应链管理 可持续发展 企业社会责任
Abstract
With the increasingly severe global environmental problems and the popularity of the concept of sustainable development, enterprises, as the main participants in economic activities, the green transformation of their supply chain management mode has become an irreversible trend. Traditional supply chain management often ignores the influence of environmental factors, leading to frequent problems of excessive resource consumption and environmental pollution. By sorting out the basic theory of green supply chain management, supply chain management theory and green economy and sustainable development theory, this paper constructs the theoretical fr amework of research. Subsequently, it analyzes the multiple effects of green supply chain management on the development of enterprises, including improving corporate image and brand value, optimizing resource allocation and cost control, and effectively dealing with environmental regulation and market demand changes. On this basis, this paper deeply analyzes the main problems existing in the current practice of enterprise green supply chain management, including the weak green awareness and insufficient cognition, technological innovation and application obstacles, the coordination difficulties of supply chain partners, and the imperfect policies and regulations and market mechanism. In view of these problems, this paper puts forward corresponding solutions, including strengthening the cultivation of green awareness and cultural construction, promoting technological innovation and application, promoting the coordination of supply chain partners, and improving policies and regulations and market mechanism.
Keywords: Green supply chain management sustainable development corporate social responsibility
目 录
一、引言 1
二、相关理论概述 1
（一）绿色供应链管理基础 1
（二）供应链管理理论 2
（三）绿色经济与可持续发展理论 2
三、绿色供应链管理对企业发展的作用 2
（一）提升企业形象与品牌价值 2
（二）应对环境规制与市场需求变化 3
四、企业绿色供应链管理实践中的问题 3
（一）绿色意识薄弱与认知不足 3
（二）技术创新与应用障碍 3
（三）供应链合作伙伴协同难题 4
（四）政策法规与市场机制不健全 4
五、解决企业绿色供应链管理问题的对策 4
（一）加强绿色意识培养与文化建设 4
（二）推动技术创新与应用 5
（三）促进供应链合作伙伴协同 5
（四）完善政策法规与市场机制 6
六、结论 6
致 谢 7
参考文献 8
