智慧旅游在城市旅游管理中的应用 -旅游管理专业

摘要

在当今数字化时代，智慧旅游已成为推动城市旅游管理现代化的重要手段。本研究旨在探讨如何利用信息技术优化城市旅游管理，提升旅游服务质量，促进旅游业的可持续发展。研究首先概述了智慧旅游的定义、特征及其在旅游行业中数字化转型的重要性，强调了智慧旅游对于提升旅游决策科学性、高效利用旅游资源、优化服务体验的重要作用。随后，研究深入分析了智慧旅游的关键技术，如大数据、云计算、人工智能和区块链技术，以及这些技术在城市规划和管理中的应用。此外，研究还提出了完善城市旅游管理中智慧旅游应用的建议，包括数据安全与隐私保护、技术更新与人才培养、政策支持体系的建立等。结论部分指出，通过智慧旅游的应用，可以有效提升城市旅游管理的科学性和效率，实现旅游业的高质量发展。

关键词：智慧旅游;城市旅游管理;信息技术;数据安全

Abstract

In today's digital age, smart tourism has become an important means to promote the modernization of urban tourism management. The purpose of this study is to explore how to use information technology to optimize urban tourism management, improve tourism service quality, and promote the sustainable development of tourism. Firstly, the paper summarizes the definition and characteristics of smart tourism and the importance of digital transformation in the tourism industry, and emphasizes the important role of smart tourism in improving the scientific decision-making of tourism, efficient utilization of tourism resources, and optimizing service experience. Subsequently, the study provides an in-depth analysis of key technologies for smart tourism, such as big data, cloud computing, artificial intelligence and blockchain technology, as well as their application in urban planning and management. In addition, the study also put forward suggestions to improve the application of smart tourism in urban tourism management, including data security and privacy protection, technology update and personnel training, and the establishment of policy support system. The conclusion points out that the application of smart tourism can effectively improve the scientific and efficiency of urban tourism management and achieve high-quality development of tourism.

Keywords：Smart tourism; Urban tourism management; Information technology; Data security

引言 1

第一章智慧旅游概述 2

1.1 智慧旅游的定义与特征 2

1.2 旅游行业的数字化转型 2

1.3 智慧旅游在城市旅游管理中的重要性 3

第二章智慧旅游的关键技术 4

2.1 大数据与旅游分析 4

2.2 云计算与旅游服务 4

2.3 人工智能与旅游体验 5

2.4 区块链技术与旅游信任机制 5

第三章智慧旅游在城市规划中的应用 6