趣味性文字设计在零食包装上的运用研究 -视觉传达设计专业

摘要

本文深入探讨了趣味性文字设计在零食包装上的运用及其效果，旨在通过分析当前应用现状，揭示存在的问题，并提出相应的优化对策。本文明确了其定义、特点、分类及视觉表达方式，总结了其视觉呈现的特点、传播效果及市场接受度，也指出了当前趣味性文字设计在零食包装上存在的问题，主要包括文化内涵的缺失、过度追求趣味性而忽视功能性、设计风格单一化以及与产品特性契合度不足等。针对上述问题，本文提出强调在设计中深入挖掘文化内涵，注重平衡趣味性与功能性，鼓励创新设计风格，拓展设计风格的多样性，以满足消费者日益多样化的审美需求。强调增强设计与产品特性的契合度，深入了解产品特性，设计符合产品特性的趣味性文字，使设计与产品融为一体，共同提升产品的市场竞争力。

关键词：趣味性文字设计零食包装文化内涵功能性

Abstract

This paper deeply discusses the application and effect of fun text design in snack packaging, aiming to reveal the existing problems by analyzing the current application status, and put forward the corresponding optimization countermeasures. This paper clarifies its definition, characteristics, classification and visual ex pression, summarizes the characteristics of its visual presentation, communication effect and market acceptance, and also points out the existing problems of fun text design in snack packaging, including the lack of cultural connotation, excessive pursuit of fun while ignoring functionality, simple design style and insufficient compatibility with product characteristics. In view of the above problems, this paper puts forward the emphasis on the deep excavation of cultural connotation in design, pay attention to the balance of fun and functionality, encourage innovative design styles, expand the diversity of design styles, in order to meet the increasingly diversified aesthetic needs of consumers. Emphasis on enhancing the fit of design and product characteristics, in-depth understanding of product characteristics, design in line with the product characteristics of the interesting text, so that the design and product integration, jointly enhance the market competitiveness of the product.

Keyword:Interesting text design Snack packaging Cultural connotation functionality

1引言 1

2趣味性文字设计的理论基础 1

2.1趣味性文字设计的理论基础 1

2.2趣味性文字设计的定义与特点 1

2.3趣味性文字设计的分类 2

2.4趣味性文字设计在零食包装上的应用现状 2

3趣味性文字设计在零食包装上存在的问题 3

3.1文化内涵的缺失 3

3.2过度追求趣味性而忽视功能性 3

3.3设计风格单一化 3

3.4与产品特性的契合度不足 4