摘 要
本文深入探讨了“企业战略管理决策失误的根源与预防对策研究”，旨在为企业有效规避战略决策失误、保障长期发展提供理论依据与实践指导。研究首先系统地剖析了企业战略管理决策失误的多重根源，包括外部环境认知不足导致的机会与威胁误判，内部条件评估偏差造成的资源与能力错配，决策过程与方法缺陷引发的风险识别与控制失效，以及领导力与团队因素中的视野局限与沟通障碍等。通过国内外企业案例的对比分析，本文揭示了不同情境下战略管理决策失误的共性与特性，强调了环境变化适应性、资源优化配置、决策科学性与领导力提升对于预防失误的重要性。基于此，本文提出了一系列针对性的预防对策，建议企业加强市场情报收集与分析，完善内部评估与监控机制，优化决策流程与工具，同时注重培养领导力与团队协作精神，以构建适应性强、反应迅速、决策科学的战略管理体系。通过实施这些对策，企业可以更有效地识别并应对战略决策中的潜在风险，提升决策质量与执行效率，从而在激烈的市场竞争中保持领先地位，实现可持续发展。
关键词：企业战略管理；决策失误；预防对策
Abstract
This paper deeply discusses the "research on the root cause and prevention countermeasures of enterprise strategic management decision-making mistakes", aiming to provide the theoretical basis and practical guidance for enterprises to effectively avoid the strategic decision-making mistakes and guarantee the long-term development. Research first systematically analyzes the multiple causes of enterprise strategic management decision-making mistakes, including the external environment of cognitive deficiency leads to opportunity and threat misjudgment, internal conditions evaluation deviation caused by resources and ability mismatch, decision-making process and method defects caused by risk identification and control failure, and leadership and team factors of vision limitation and communication barriers, etc. Through the comparative analysis of the cases of domestic and foreign enterprises, this paper reveals the commonness and characteristics of strategic management decision-making mistakes in different situations, and emphasizes the importance of environmental change adaptability, resource optimization allocation, scientific decision-making and leadership improvement for the prevention of mistakes. Based on this, this paper puts forward a series of targeted prevention countermeasures, suggest enterprises strengthen market intelligence collection and analysis, improve the internal evaluation and monitoring mechanism, optimize the decision-making process and tools, and at the same time pay attention to cultivate leadership and team spirit, to build adaptable, rapid, decision-making scientific strategic management system. By implementing these countermeasures, enterprises can more effectively identify and deal with the potential risks in strategic decisions, improve the quality of decision-making, and implementation efficiency, so as to maintain a leading position in the fierce market competition and achieve sustainable development.
Keywords: Enterprise strategic management; decision-making error and preventive countermeasures
目录
摘 要 I
Abstract II
第1章 绪论 1
1.1 研究背景及意义 1
1.2 研究目的和内容 1
1.3 国内外研究现状 2
第2章 企业战略管理概述 3
2.1 企业战略管理的定义 3
2.2 战略管理决策的核心要素 3
2.2.1 战略分析 3
2.2.2 战略选择 3
2.3 战略管理决策的流程 4
第3章 战略管理在企业发展中的地位 5
3.1 指导企业发展方向 5
3.2 提升企业竞争力 5
3.3 促进企业内部协调与整合 5
第4章 企业战略管理决策失误的根源剖析 7
4.1 外部环境认知不足 7
4.1.1 市场趋势误判 7
4.1.2 政策法规变动应对不及时 7
4.2 内部条件评估偏差 8
4.3 决策过程与方法缺陷 8
4.4 领导者视野与能力的局限 8
第5章 企业战略管理决策失误的预防对策 10
5.1 加强外部环境监测 10
5.1.1 建立市场情报系统 10
5.1.2 提高政策敏感度 10
5.2 优化内部条件评估与管理 10
5.3 完善决策过程与方法 11
5.4 优化供应链结构 11
结 论 13
参考文献 14
