摘 要
本文深入探讨了企业核心竞争力构建过程中存在的主要问题及其应对策略。在经济全球化的背景下，企业面临着日益激烈的市场竞争，构建并提升核心竞争力成为企业持续发展的关键。当前，企业在技术创新能力、战略定位、组织结构与管理机制、市场营销与品牌建设等方面存在显著不足。技术创新能力不足表现为研发投入不足、技术创新成果转化率低；战略定位模糊则导致企业发展方向不明确，资源浪费；组织结构臃肿与管理层级过多则降低了决策效率，影响了企业的灵活性和响应速度；市场营销与品牌建设滞后则难以吸引和留住客户，削弱了市场竞争力，本文提出了相应的解决策略。首先，企业应加大研发投入，建立产学研合作机制，培养与引进技术人才，以提升技术创新能力。其次，明确企业愿景与使命，制定系统性战略规划，并加强战略执行力，以确保企业朝着正确的方向前进。同时，优化组织结构，减少管理层级，实施扁平化管理，提高决策效率和组织灵活性。在市场营销与品牌建设方面，企业应精准定位市场，创新营销手段，加强品牌宣传与客户关系管理，以扩大市场份额和提升品牌影响力。
关键词：企业核心竞争力；技术创新；战略定位
Abstract
This paper discusses the main problems in the construction process of enterprise core competitiveness and its coping strategies. In the context of economic globalization, enterprises are facing increasingly fierce market competition, and building and enhancing the core competitiveness has become the key to the sustainable development of enterprises. At present, there are significant deficiencies in technological innovation ability, strategic positioning, organizational structure and management mechanism, marketing and brand building. The lack of technological innovation capacity and low conversion rate of technological innovation achievements; vague strategic positioning leads to unclear development direction and wasted resources; excessive organizational structure and management level reduce the decision-making efficiency, affect the flexibility and response speed; the lagging marketing and brand building is difficult to attract and retain customers, weaken the market competitiveness, this paper proposes corresponding solutions. First of all, enterprises should increase investment in research and development, establish industry-university-research cooperation mechanism, train and introduce technical talents to enhance the ability of technological innovation. Secondly, clarify the vision and mission of the enterprise, formulate a systematic strategic planning, and strengthen the strategic execution to ensure that the enterprise is moving in the right direction. At the same time, optimize the organizational structure, reduce the management level, implement flat management, improve the decision-making efficiency and organizational flexibility. In terms of marketing and brand building, enterprises should accurately position the market, innovate marketing means, strengthen brand publicity and customer relationship management, so as to expand market share and enhance brand influence.
Keywords: Core competitiveness of enterprises; technological innovation and strategic positioning
目录
摘 要 I
Abstract II
第1章 绪论 1
1.1 研究背景及意义 1
1.2 研究目的和内容 1
1.3 国内外研究现状 1
第2章 企业核心竞争力概述 3
2.1 企业核心竞争力的定义 3
2.2 企业核心竞争力构成要素 3
2.2.1 技术创新 3
2.2.2 品牌影响力 3
2.3 企业核心竞争力特征 4
2.3.1 独特性 4
2.3.2 延展性 4
第3章 企业核心竞争力构建的现状分析 6
3.1 不同行业核心竞争力的差异 6
3.2 大型企业核心竞争力的构建路径 6
3.3 跨国企业核心竞争力全球化布局 6
第4章 企业核心竞争力构建存在的主要问题 8
4.1 组织结构与管理机制僵化 8
4.1.1 组织结构臃肿 8
4.1.2 管理层级过多 8
4.2 技术创新能力不足 8
4.3 战略定位模糊 9
4.4 市场营销与品牌建设滞后 9
第5章 构建企业核心竞争力的策略分析 10
5.1 优化组织结构与管理机制 10
5.1.1 实施“扁平化”管理 10
5.1.2 减少管理层级 10
5.2 加大研发投入 10
5.3 动态调整战略 11
5.4 精准市场定位与品牌建设 11
结 论 12
参考文献 13
