摘要
本中小企业随着信息时代的快速发展，由此带动了技术的更新换代。由此产生的电子商务市场也逐渐的走进了很多中小企业的日常。电子商务系统与中小企业的发展是相辅相成的，主要是因为企业可以利用相关的电子平台更好的进行宣传，帮助企业获得更多的市场支持。就中国目前的发展形势分析来看，我国的电子商务起步较晚，但是运行的变化数量十分的惊人，主要是因为信息市场在中小企业的运用上，效果十分突出，因此我国的电子商务在全世界的排名中都位居前列。一定的商机下，也存在着一定的问题，面对不断更新的电子商务系统，中小企业的发展也面临着巨大的挑战，因此本文根据目前电子商务下中小企业的发展问题，作出了相关的对策分析，以此来帮助我国中小企业在未来的电子商务市场上能取得更好的发展和成绩。
关键词：中小企业；电子商务；发展问题
Abstract
With the rapid development of the information age, this small and medium-sized enterprise has driven the updating and upgrading of technology. The resulting e-commerce market has gradually entered the daily lives of many small and medium-sized enterprises. The development of e-commerce systems and small and medium-sized enterprises is complementary, mainly because enterprises can use relevant electronic platforms to better promote and help them obtain more market support. From the analysis of the current development situation in China, it can be seen that e-commerce in China started relatively late, but the number of changes in its operation is astonishing. This is mainly because the information market has a very prominent effect on the application of small and medium-sized enterprises. Therefore, China's e-commerce ranks among the top in the world. Under certain business opportunities, there are also certain problems. Faced with the constantly updated e-commerce system, the development of small and medium-sized enterprises also faces enormous challenges. Therefore, this article analyzes the relevant countermeasures based on the current development problems of small and medium-sized enterprises in e-commerce, in order to help China's small and medium-sized enterprises achieve better development and achievements in the future e-commerce market.
Key words: Small and medium-sized enterprises; Electronic Commerce; Development issues
目录
摘要 1
Abstract 2
1.绪论 3
2.我国中小微企业的发展状况 3
2.1目前的电子商务产业 3
2.2企业级的信息系统 3
3.中小型企业在发展电子商务过程中面临的问题 4
3.1缺乏对发展电子商务的意识 4
3.2中小型企业缺乏电子商务专业人才的投资 4
3.3品牌塑造意识不强 4
4.中国中小微企业电子商务面临的问题及应对措施 5
4.1转换思路，制定发展电子商务的长期计划 5
4.2提高对电子商务的认识，并对其进行培训 5
4.3树立品牌认知度 5
5.结论 6
参考文献 7
