Abstract
Under the background of "Internet +" era, enterprise marketing strategy is facing unprecedented challenges and opportunities. This paper first summarizes the definition and characteristics of "Internet +", and deeply discusses its impact on enterprise marketing, especially in terms of the failure of traditional marketing means and the difficulty in formulating data-driven marketing strategies. On this basis, this paper puts forward the market positioning strategy to adapt to the "Internet +" environment, and discusses how to use big data and artificial intelligence to optimize marketing strategy. Through the combination of in-depth research and practical cases, this paper aims to provide theoretical and practical guidance for enterprises to formulate effective marketing strategies under the background of "Internet +" in order to cope with market changes and enhance competitiveness.
Key words: Internet +; Marketing strategy; Market positioning
