互联网+对传统服务业的影响研究
摘 要
本文研究的是互联网+对传统服务业的影响。传统服务业与互联网的结合产生了新的服务模式——互联网+。在互联网+时代，传统服务业的经营模式、竞争方式、消费观念都受到了极大的影响。通过对互联网+对传统服务业的影响进行研究，可以探讨传统服务业与互联网+的结合如何推动传统服务业的创新和发展，探索传统服务业面对互联网+所采取的策略与运营模式，提出相关建议和对策。研究结果表明，互联网+对传统服务业的影响体现在经营模式、市场竞争和消费者消费习惯等方面。针对互联网+的特点，传统服务业需要转型，开展线上线下的融合运营，构建全方位服务平台，提高用户体验。
关键词：互联网+、传统服务业、经营模式、市场竞争
Abstract
This paper studies the impact of Internet plus on traditional service industry. The combination of the traditional service industry and the Internet has produced a new service model - Internet plus. In the Internet plus era, the business model, competition mode and consumption concept of the traditional service industry have been greatly affected. Through the research on the impact of Internet plus on traditional service industry, we can explore how the combination of traditional service industry and Internet plus can promote the innovation and development of traditional service industry, explore the strategies and operation modes adopted by traditional service industry in the face of Internet plus, and put forward relevant suggestions and countermeasures. The research results show that the impact of Internet plus on the traditional service industry is reflected in the business model, market competition and consumer spending habits. In view of the characteristics of Internet plus, the traditional service industry needs to transform, carry out online and offline integrated operations, build a comprehensive service platform, and improve the user experience.
Keyword: Internet plus、Traditional service industry、Business model、Market competitions
目 录
1引言 1
2传统服务业与互联网+的概述 1
2.1传统服务业的定义与发展历程 1
2.2互联网+的定义与应用场景 2
2.3互联网+对传统服务业的影响 2
3互联网+对传统服务业的影响 3
3.1对传统服务业经营模式的影响 3
3.2对传统服务业市场竞争的影响 3
3.3对消费者消费习惯的影响 3
4互联网+传统服务业的运营模式与策略 4
4.1传统服务业转型互联网+的运营模式 4
4.2手机互联网+时代下的传统服务业服务策略 4
4.3线上与线下服务、营销渠道的融合策略 5
5结论 5
参考文献 7
致谢 8
摘 要
本文研究的是互联网+对传统服务业的影响。传统服务业与互联网的结合产生了新的服务模式——互联网+。在互联网+时代，传统服务业的经营模式、竞争方式、消费观念都受到了极大的影响。通过对互联网+对传统服务业的影响进行研究，可以探讨传统服务业与互联网+的结合如何推动传统服务业的创新和发展，探索传统服务业面对互联网+所采取的策略与运营模式，提出相关建议和对策。研究结果表明，互联网+对传统服务业的影响体现在经营模式、市场竞争和消费者消费习惯等方面。针对互联网+的特点，传统服务业需要转型，开展线上线下的融合运营，构建全方位服务平台，提高用户体验。
关键词：互联网+、传统服务业、经营模式、市场竞争
Abstract
This paper studies the impact of Internet plus on traditional service industry. The combination of the traditional service industry and the Internet has produced a new service model - Internet plus. In the Internet plus era, the business model, competition mode and consumption concept of the traditional service industry have been greatly affected. Through the research on the impact of Internet plus on traditional service industry, we can explore how the combination of traditional service industry and Internet plus can promote the innovation and development of traditional service industry, explore the strategies and operation modes adopted by traditional service industry in the face of Internet plus, and put forward relevant suggestions and countermeasures. The research results show that the impact of Internet plus on the traditional service industry is reflected in the business model, market competition and consumer spending habits. In view of the characteristics of Internet plus, the traditional service industry needs to transform, carry out online and offline integrated operations, build a comprehensive service platform, and improve the user experience.
Keyword: Internet plus、Traditional service industry、Business model、Market competitions
目 录
1引言 1
2传统服务业与互联网+的概述 1
2.1传统服务业的定义与发展历程 1
2.2互联网+的定义与应用场景 2
2.3互联网+对传统服务业的影响 2
3互联网+对传统服务业的影响 3
3.1对传统服务业经营模式的影响 3
3.2对传统服务业市场竞争的影响 3
3.3对消费者消费习惯的影响 3
4互联网+传统服务业的运营模式与策略 4
4.1传统服务业转型互联网+的运营模式 4
4.2手机互联网+时代下的传统服务业服务策略 4
4.3线上与线下服务、营销渠道的融合策略 5
5结论 5
参考文献 7
致谢 8
