本文旨在探讨如何提升企业竞争力的战略思考。通过对企业竞争力的内涵解析和影响因素的分析，提出了增强企业竞争力的战略思考，并以著名企业如苹果、三星和京东等为案例进行研究，总结、建议企业如何提升竞争力的战略。结论表明，创新是提升企业竞争力的关键，而组织文化、人力资源管理、供应链管理和营销战略也是重要因素。本文采用文献综述和案例分析的研究方法，通过充分调研已有文献和实践案例，结合个案具体实践，提出了具有可操作性和指导性的研究成果。本研究的创新之处在于，对企业竞争力的内涵、影响因素及提升策略进行了系统、综合地研究，为企业提供了具有实际操作性和指导性的经验和建议。
关键词：企业竞争力 、资本结构 、优化策略 、实证分析
Abstract
This paper aims to explore the strategic thinking on how to enhance corporate competitiveness. Through analysis of the connotation of corporate competitiveness and the factors influencing it, this paper proposes a strategic thinking for enhancing corporate competitiveness, and conducts case studies on famous companies such as Apple, Samsung, and JD.com to summarize and suggest strategies for enhancing competitiveness. The conclusion shows that innovation is the key to enhancing corporate competitiveness, while organizational culture, human resource management, supply chain management, and marketing strategy are also important factors. This research uses literature review and case analysis research methods, and through sufficient investigation of existing literature and practical cases, combined with specific case practices, provides research findings that are practical and instructive. The innovation of this study lies in the systematic and comprehensive study of the connotation, influencing factors, and enhancement strategies of corporate competitiveness, providing practical experience and suggestions with operational and guiding significance to enterprises.
Keyword: Corporate competitiveness、 Ccapital structure、Optimization strategy、Empirical analysis
目 录
1引言 1
2企业竞争力的内涵解析 1
2.1竞争力概念的定义 1
2.2企业竞争力的构成要素 1
2.3企业竞争力的量化指标 2
3企业竞争力的影响因素 2
3.1外部环境因素 2
3.2内部环境因素 3
4增强企业竞争力的战略思考 3
4.1竞争策略的选择 3
4.2从创新角度增强企业竞争力 4
4.3人力资源管理战略 4
4.4供应链管理战略 5
4.5营销战略 5
5企业竞争力提升的案例研究 5
5.1苹果企业竞争力的实践 5
5.2 三星企业竞争力的实践 6
5.3京东企业竞争力的实践 6
6结语 6
参考文献 8
致谢 9
