摘 要
绿色旅游在当今社会已经成为发展趋势，实施绿色旅游发展战略是实现旅游业可持续发展的重要手段之一。本文旨在探讨绿色旅游发展战略及其实施方案，提出了以下几点建议：一是建立环保意识教育体系，培养游客绿色消费意识，提高对环境的关注度。二是推广绿色旅游产品和服务，鼓励企业逐渐向绿色化方向发展，提高绿色旅游的市场份额。三是加强管理和监督工作，制定相应的政策措施，加强旅游景区与社会、环境及经济的协调发展。本文提出的绿色旅游发展战略及其实施方案具有很强的实践意义，可以为促进绿色旅游的发展以及实现旅游业可持续发展做出积极贡献。
关键词：绿色旅游；发展战略；实施方案；可持续发展
Abstract
Green tourism has become a developing trend in today's society. Implementing green tourism development strategy is one of the important means to realize sustainable development of tourism. This paper aims to discuss the development strategy and implementation plan of green tourism, and puts forward the following suggestions: First, establish an environmental awareness education system, cultivate tourists' awareness of green consumption, and improve their attention to the environment. Second, promote green tourism products and services, encourage enterprises to gradually develop in the direction of green tourism, and increase the market share of green tourism. Third, strengthen management and supervision work, formulate corresponding policies and measures, strengthen the coordinated development of tourist attractions with society, environment and economy. The development strategy and implementation plan of green tourism proposed in this paper have strong practical significance and can make positive contribution to promoting the development of green tourism and realizing the sustainable development of tourism.
Key Words：Green tourism; Development strategy; Implementation plan; Sustainable development
目 录
摘 要 I
Abstract II
引 言 1
一、理论框架与研究方法 2
（一）绿色旅游理论概述 2
（二）研究方法和数据来源 3
（三）研究模型构建 3
二、旅游业绿色化发展策略及其实施 5
（一）旅游业绿色化发展策略的概述 5
（二）环保理念在旅游业中的应用 5
（三）绿色旅游推行的创新策略 6
三、旅游企业绿色化的经营模式与管理策略 1
（一）旅游企业环保经营的理论基础 1
（二） 旅游企业绿色化的经营模式分析 2
（三） 旅游企业绿色化管理策略分析 3
结 论 4
参 考 文 献 5
绿色旅游在当今社会已经成为发展趋势，实施绿色旅游发展战略是实现旅游业可持续发展的重要手段之一。本文旨在探讨绿色旅游发展战略及其实施方案，提出了以下几点建议：一是建立环保意识教育体系，培养游客绿色消费意识，提高对环境的关注度。二是推广绿色旅游产品和服务，鼓励企业逐渐向绿色化方向发展，提高绿色旅游的市场份额。三是加强管理和监督工作，制定相应的政策措施，加强旅游景区与社会、环境及经济的协调发展。本文提出的绿色旅游发展战略及其实施方案具有很强的实践意义，可以为促进绿色旅游的发展以及实现旅游业可持续发展做出积极贡献。
关键词：绿色旅游；发展战略；实施方案；可持续发展
Abstract
Green tourism has become a developing trend in today's society. Implementing green tourism development strategy is one of the important means to realize sustainable development of tourism. This paper aims to discuss the development strategy and implementation plan of green tourism, and puts forward the following suggestions: First, establish an environmental awareness education system, cultivate tourists' awareness of green consumption, and improve their attention to the environment. Second, promote green tourism products and services, encourage enterprises to gradually develop in the direction of green tourism, and increase the market share of green tourism. Third, strengthen management and supervision work, formulate corresponding policies and measures, strengthen the coordinated development of tourist attractions with society, environment and economy. The development strategy and implementation plan of green tourism proposed in this paper have strong practical significance and can make positive contribution to promoting the development of green tourism and realizing the sustainable development of tourism.
Key Words：Green tourism; Development strategy; Implementation plan; Sustainable development
目 录
摘 要 I
Abstract II
引 言 1
一、理论框架与研究方法 2
（一）绿色旅游理论概述 2
（二）研究方法和数据来源 3
（三）研究模型构建 3
二、旅游业绿色化发展策略及其实施 5
（一）旅游业绿色化发展策略的概述 5
（二）环保理念在旅游业中的应用 5
（三）绿色旅游推行的创新策略 6
三、旅游企业绿色化的经营模式与管理策略 1
（一）旅游企业环保经营的理论基础 1
（二） 旅游企业绿色化的经营模式分析 2
（三） 旅游企业绿色化管理策略分析 3
结 论 4
参 考 文 献 5
