摘要
融媒体时代背景下，地方电视台面临传播格局重塑与观众需求多元化的双重挑战，如何实现节目编导的本土化创新成为亟待解决的问题。本研究以地方电视台节目编导为切入点，通过文献分析、案例研究与深度访谈相结合的方法，探讨其在融媒体环境下的本土化突围路径。研究发现，地方电视台应充分利用地域文化资源，强化内容生产的特色化与差异化，并借助大数据技术精准把握受众需求，优化节目策划与制作流程。同时，构建跨平台传播矩阵，提升节目影响力和覆盖面，是实现可持续发展的关键策略。本研究创新性地提出“文化+技术”双驱动模式，为地方电视台节目编导提供了理论支持与实践指导，对推动媒体融合背景下的本土化发展具有重要参考价值。研究成果不仅丰富了融媒体时代地方媒体转型的理论框架，也为行业实践提供了可操作的路径选择。关键词 融媒体时代；地方电视台；节目编导；本土化创新；文化+技术双驱动模式
Abstract
In the context of the converged media era, local television stations are confronted with dual challenges of reshaping their communication landscape and catering to the diversified demands of audiences. How to achieve localized innovation in program direction has become an urgent issue to address. This study focuses on the program directors of local television stations, employing a combination of literature analysis, case studies, and in-depth interviews to explore feasible paths for localization under the converged media environment. The findings indicate that local television stations should fully leverage regional cultural resources to strengthen the uniqueness and differentiation of content production. Meanwhile, by utilizing big data technologies, they can accurately grasp audience needs and optimize the planning and production processes of programs. Additionally, constructing a cross-platform dissemination matrix to enhance program influence and coverage is identified as a critical strategy for sustainable development. This research innovatively proposes a "culture + technology" dual-driven model, providing theoretical support and practical guidance for program directors at local television stations. It holds significant reference value for promoting localized development within the fr amework of media convergence. The research not only enriches the theoretical fr amework of local media transformation in the converged media era but also offers actionable pathways for industry practice.Keywords Fusion Media Era;Local Television Station;Program Director;Localization Innovation;Culture And Technology Dual-Driven Mode
目录
摘要 I
Abstract II
1 绪论 5
1.1 融媒体时代地方电视台发展的背景与意义 5
1.2 本土化突围路径的研究现状分析 5
2 融媒体环境下的地方电视台挑战与机遇 6
2.1 融媒体对地方电视台的影响分析 6
2.2 地方电视台节目编导的核心困境 6
2.3 机遇中的创新突破方向 7
3 本土化内容生产策略的构建 8
3.1 深挖地方文化资源的价值 8
3.2 创新节目形式以贴近受众需求 8
3.3 借助融媒体技术提升内容吸引力 9
4 节目编导能力提升与团队建设 10
4.1 编导专业素养的培养路径 10
4.2 团队协作机制的优化方案 10
4.3 跨平台运营能力的实践探索 11
结论 12
参考文献 13
致谢 14
