摘要
随着全球化进程的加速和多元文化的交融，广告创意作为品牌传播的核心工具，其多元化与包容性逐渐成为学术界和业界关注的焦点本研究以广告创意的多元化与包容性为切入点，在梳理相关理论的基础上，探讨了广告创意如何通过文化融合、性别平权、种族多样性等维度实现更广泛的受众连接研究采用质性与量化相结合的方法，通过深度访谈、问卷调查以及案例分析，收集并分析了来自广告从业者、消费者及行业专家的多视角数据研究发现，广告创意的多元化不仅能够提升品牌的社会责任感形象，还能增强消费者的认同感与参与度此外，包容性设计在广告中的应用有助于打破刻板印象，促进社会公平与和谐本研究的创新点在于首次构建了一个包含文化、性别、年龄、地域等多维因素的广告创意评价框架，并提出了基于包容性原则的广告创意优化策略这一研究成果为广告行业的实践提供了理论支持，也为未来相关研究奠定了基础同时，研究强调广告创意应超越商业目标，承担起推动社会进步的重要使命
关键词：广告创意多元化；包容性设计；文化融合；性别平权；种族多样性
Abstract
With the acceleration of globalization and the integration of multiculturalism, advertising creativity, as a core tool for brand communication, has drawn increasing attention from both academia and industry regarding its diversity and inclusiveness. This study focuses on the diversity and inclusiveness of advertising creativity, exploring how cultural fusion, gender equality, and racial diversity can facilitate broader audience engagement by reviewing relevant theories. A mixed-methods approach was adopted, combining in-depth interviews, questionnaire surveys, and case studies to collect and analyze multi-perspective data from advertising professionals, consumers, and industry experts. The findings indicate that diverse advertising creativity not only enhances a brand's socially responsible image but also strengthens consumer identification and participation. Furthermore, the application of inclusive design in advertisements contributes to breaking stereotypes and promoting social equity and harmony. The innovation of this study lies in the construction of an evaluation fr amework for advertising creativity that incorporates multidimensional factors such as culture, gender, age, and geography, along with the proposal of optimization strategies based on inclusiveness principles. These research outcomes provide theoretical support for practical applications in the advertising industry and lay a foundation for future related studies. Additionally, the study emphasizes that advertising creativity should transcend commercial ob jectives to fulfill its significant mission of advancing societal progress.
Keywords：Advertising Creativity Diversification; Inclusive Design; Cultural Integration; Gender Equality; Racial Diversity
目 录
摘要 I
Abstract II
一、绪论 1
(一) 广告创意多元化与包容性的研究背景 1
(二) 研究广告创意多元化与包容性的重要意义 1
(三) 当前广告创意多元化与包容性的研究现状 2
二、广告创意多元化的理论基础 2
(一) 多元化在广告创意中的定义与内涵 2
(二) 多元化对广告效果的影响分析 3
(三) 多元化广告创意的文化与社会价值 3
三、广告创意包容性的实践探索 4
(一) 包容性在广告创意中的体现形式 4
(二) 包容性广告创意的设计原则与策略 4
(三) 包容性广告创意的受众反馈与优化路径 5
四、多元化与包容性在广告创意中的融合 5
(一) 多元化与包容性之间的关系探讨 5
(二) 融合多元与包容的广告创意案例分析 6
(三) 推动多元化与包容性融合的未来方向 7
结 论 8
参考文献 9
