从互动性网络广告谈视觉传达的新形式

题目：从互动性网络广告谈视觉传达的新形式

摘要：随着互联网时代的到来，互动性网络广告在营销中扮演着越来越重要的角色。本文旨在探讨互动性网络广告中的视觉传达作用及其新形式的发展策略与建议。首先，对互动性网络广告的定义与特点进行解析；然后，探讨了视觉传达在互动性网络广告中的基本概念、原理以及在传统广告中的作用；随后，强调了视觉传达在互动性网络广告中的重要性，并指出其创新与挑战；再者，介绍了互动性网络广告中的视觉传达新形式，提出了关于发展策略与建议的五个方面，包括加强理论研究与创新、提高从业者的能力、注重用户体验与个性化需求、强化跨学科合作与交流。通过本文的研究，可以深入了解互动性网络广告中视觉传达的新形式，并为相关从业者提供实践指导。

关键词：互动性网络广告，视觉传达，新形式

Abstract:With the advent of the Internet era, interactive online advertising plays a more and more important role in marketing. The purpose of this paper is to explore the role of visual communication in interactive online advertising and the development strategies and suggestions of new forms. Firstly, the definition and characteristics of interactive network advertising are analyzed. Then, the basic concept and principle of visual communication in interactive network advertising and its role in traditional advertising are discussed. Then, it emphasizes the importance of visual communication in interactive online advertising, and points out its innovation and challenge. Furthermore, it introduces the new form of visual communication in interactive online advertising, and puts forward five aspects of development strategies and suggestions, including strengthening theoretical research and innovation, improving practitioners' ability, focusing on user experience and individual needs, strengthening interdisciplinary cooperation and communication, and paying attention to social culture and ethical issues. Through this research, we can deeply understand the new forms of visual communication in interactive online advertising, and provide practical guidance for practitioners.

Key words：Interactive online advertising, visual communication, new forms

目录