摘 要
随着全球经济一体化进程加速，企业集团面临日益复杂的市场环境和竞争压力，多元化战略成为企业实现可持续发展的重要选择。本研究旨在探讨多元化战略在企业集团发展中的应用及其风险控制机制，通过文献综述与案例分析相结合的方法，系统梳理国内外相关理论成果，并选取具有代表性的大型企业集团作为研究对象，深入剖析其多元化战略的实施路径、资源配置模式及风险管理措施。研究表明，成功的多元化战略能够为企业带来规模经济效应、分散经营风险、获取协同优势等多方面益处；然而，过度或不恰当的多元化也可能引发管理效率低下、财务状况恶化等问题。本研究创新性地构建了基于动态能力视角的风险评估模型，为企业的多元化决策提供科学依据。通过对样本企业数据的实证分析发现，有效的风险预警体系和灵活的战略调整机制是确保多元化战略成功实施的关键因素。
关键词：多元化战略 风险控制机制 动态能力视角
Abstract
As the process of global economic integration accelerates, corporate groups are confronted with increasingly complex market environments and competitive pressures, making diversification strategy an important option for achieving sustainable development. This study aims to explore the application of diversification strategies in the development of corporate groups and their risk control mechanisms by integrating literature review with case analysis, systematically summarizing relevant theoretical achievements both domestically and internationally. Selecting representative large-scale corporate groups as research subjects, this study delves into the implementation paths, resource allocation models, and risk management measures of their diversification strategies. The findings indicate that successful diversification strategies can bring multiple benefits to enterprises, such as economies of scale, dispersion of operational risks, and acquisition of synergistic advantages; however, excessive or inappropriate diversification may also lead to issues like low management efficiency and deteriorating financial conditions. Innovatively, this study constructs a risk assessment model based on the dynamic capabilities perspective, providing scientific support for diversification decisions. Empirical analysis of sample enterprise data reveals that an effective early warning system and flexible strategic adjustment mechanisms are crucial factors in ensuring the successful implementation of diversification strategies.
Keyword:Diversification Strategy Risk Control Mechanism Dynamic Capability Perspective
目 录
1绪论 1
1.1研究背景与意义 1
1.2国内外研究现状 1
1.3研究方法与思路 1
2多元化战略的理论基础 2
2.1多元化战略的概念界定 2
2.2多元化战略的类型分析 3
2.3多元化战略的动因探讨 3
3企业集团多元化战略的应用实践 4
3.1应用模式的选择依据 4
3.2资源配置与业务组合 4
3.3案例分析与经验总结 5
4多元化战略的风险识别与评估 5
4.1风险来源与表现形式 6
4.2风险评估的方法体系 6
4.3风险预警机制的构建 7
结论 7
参考文献 9
致谢 10
